Investing in strategies that optimize the e-commerce checkout process is important for those looking to improve online store performance and, in turn, revenue. For example, you can provide a more positive user experience with a smart shopping cart to increase cart value and increase conversion rates. With increasing competition for consumer attention and resources, you should always be aware of the most advanced and effective market tools to keep your business competitive. With these solutions, you can increase your sales at the end of each month. Here are some tips to make these processes more productive and efficient in your business.

What measures can be taken to increase conversion rates?

Finding ways to better serve customers is critical today. After all, one negative experience is enough to make users seek out competitors.

Increase shopping cart value – Shorten the path to purchase

The digital world presents consumers with several distractions, and as such, it is important to keep the buying journey as short and direct as possible. With practical ways, the goal is to make sure customers don’t get distracted and off their site. To do this, plan the page layout is simple and practical, so that customers can select the desired product and easily reach the payment page without long registrations. Making the shopping experience simpler and easier is the trend to increase conversion rate.

Increase shopping cart value – Leave clear information

Questions and doubts in the consumer’s mind during the buying process can be a barrier to conversion. For this reason, information on your website should always be clear and objective, both in terms of payment methods and product descriptions. The customer must be able to open the shopping basket very easily. Your site layout should be responsive so that your customers can find everything simply and easily without wasting much time on it. To put this idea into practice, it is important to know your consumer to know more precisely what information is essential for them to make the purchase with total confidence.

Increase shopping cart value – encourage purchase decision

Comparatively low prices contribute to the purchase decision and motivate the customer to spend more money and buy again from the online store. For example, you can attract your target audience by offering price advantages. You can link a minimum order value to offer free shipping and return merchandise. As an alternative, you can also offer gifts within a certain purchase value, coupons or even be items within your reach. You can also notify your customer by offering a product grouping. When you buy a package of products, you usually pay less, which is beneficial for the customer. Internal incentives, attractive loyalty programs to earn bonus points, also convince them to make more business purchases and spend more money. A live chat in the online store also discards obstacles to the purchase also efficient. This motivates the purchase.

Increase shopping cart value -Simplify payment information

One of the factors that will help you get more conversions is to offer different payment methods. It is therefore important that this information is clear so that the consumer knows exactly what forms of payment and what forms the online store offers.

Promotion of the conclusion of the sale

Often the customer just needs a help to complete his purchase, a fact with which he feels safe to make payments. It is therefore important that you provide as much information as possible about this product, service or even your company so that they invest their resources in their online store. Therefore, investing in relevant content is the deciding factor for conversion. For example, it is a good choice to give other users a space to comment on their experience with this product. By highlighting the testimonial space on your customer page, one of your customers can answer your questions. Most consumers buy more goods when you receive product recommendations based on your purchase history.

Optimize the sale

To ensure a sale, you need to be as practical as possible. If the customer encounters a lot of questions and registration steps, they can back out. In this case, for example, you can enable registration from the information of one of the customer’s social media and request only the necessary data for payment and delivery of the product, so you reduce the chance of the customer to abandon the purchase, and so your sales can increase.

For questions about increasing shopping cart value contact eBakery

It is not enough to offer high quality products and an affordable price to record satisfactory numbers in the sales of an online store. It is important to invest in tools and solutions to optimize the steps with a purchase. For your business to succeed in sales, you should have a high-performing e-commerce platform that offers these optimization capabilities. eBakery will help you, contact us using the form below.