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Instagram sweepstakes
It is essential to pay attention to the following in order to avoid receiving a warning letter
Instagram sweepstakes are a proven way to generate followers quickly. However, there are some points to consider so that you are not threatened with a costly warning. In this Instagram tutorial, you’ll find out exactly what you need to keep in mind.
Instagram sweepstakes - What to watch out for
Sweepstakes are a popular way on Instagram to draw attention, get followers and likes, or give back to your loyal community. The first thing you should do is make the purpose of the advertisement clear. Sweepstakes that have a commercial background are considered advertising. Because even if no product is advertised, a person or a thing is always advertised through your sweepstakes. So to avoid consequences, always mark your sweepstakes as advertising.
Pay attention to data protection
Our second point is data protection. You need to make this easily accessible in your sweepstakes as well. Participants must be informed here about what data is collected for what purpose and how long it is stored. Publications of names, such as the winner, must be agreed. Do not collect any data that you do not need for your competition and use your collected data exclusively for the competition. You may not use any information from the Sweepstakes for any other purpose. You must also observe the prohibition of tying. This means that you may not use sweepstakes to “pair” other things with it. For example, a sweepstake may not be coupled with the consent of a newsletter or promotional emails, as this means that participation in the newsletter is no longer voluntary.
Instagram Sweepstakes - Create Transparency to Save Yourself Trouble
Next, you need to pay attention to the terms of use. Facebook and Instagram require your users to state when entering that Facebook and Instagram have no affiliation with the Sweepstakes and that it is in no way sponsored, endorsed or organized by Instagram. You must therefore state that the sweepstakes is not advertised by you and that they have no legal obligations to fulfill. Make it clear that you are solely responsible for the sweepstakes through your account. In addition, a Like, a comment, and a share may not be given for anything in return. That means things like “every like is a win” are banned on Instagram. It is best to read the current terms of use before you start a competition.
Conditions of participation for the Instagram competition
Lastly, the terms and conditions of participation must be easily accessible and legible. In a sweepstake, the conditions of participation must be clearly and unambiguously formulated. This includes the name of the organizer, the group of participants, the participation period and all other important conditions for participating in your competition. It must be specified how you will determine the winner and how the winner will be notified. You must also name the prize and how you will deliver it to the winner. As the organizer of the competition, please also note that you reserve the right to cancel or terminate the competition at any time without giving any reason. This way you are prepared for incidents or unplanned postponements.
This will protect you from unpredictable changes
Even if you are only organizing a small sweepstakes, be sure to follow our instructions when running a sweepstakes. If you do not do this and make a mistake in the implementation, this can be an act in terms of unfair competition and as a consequence you are threatened with expensive warnings. So play it safe and provide all the necessary information when entering a sweepstakes.
If you have any questions about social media, please contact us at
We hope you now feel informed rather than deterred.
However, if you follow these points, nothing should go wrong.
However, we are not giving legal advice, but merely providing information.
If you have any further questions about Instagram, we will be happy to support you as a social media agency. Please feel free to make an appointment directly.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
