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We cover all your e-commerce needs! Our range of services extends from online shop systems to ERP systems, marketplace connections and online marketing.

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References

References

Instead of projects, we prefer to talk about success stories! Browse through our customer references and discover what the press has to say about us.

DEIN-SPORTSFREUND.DE
"Thanks to the courageous intervention of eBakery and their experienced handling of the JTL Wawi, they were able to help us quickly and unbureaucratically. My special thanks go to the employee Benjamin Lambrecht, who dedicated his Saturday evening to our shop and quickly solved the urgent problem."

UNICAT CANDY
"We were in a hurry to launch the revised version of our food shop and reach the German market. We are delighted to have found a partner in eBakery who was able to provide us with such a fast and professional solution to our challenge."

FEIN-GEIST
"We were in a hurry to launch the revised version of our food shop and reach the German market. We are delighted to have found a partner in eBakery who was able to provide us with such a fast and professional solution to our challenge."

WASCHGURU.DE
"The collaboration with eBakery was uncomplicated and ultimately led quickly to the goal. I knew in principle what I wanted, but I wasn't sure how best to implement the webshop. eBakery then showed me various options and ultimately the JTL shop was the result that convinced me."

AUST24.SHOP
"We are delighted with the solution-orientated and pragmatic approach, the extremely high level of motivation and availability as well as the personal and professional approach of the entire eBakery team!"

HAUSHALTSPARADIES.DE
"We felt well advised by eBakery right from the start. By using the JTL product range, we now have an excellent online shop system that is modularly expandable and enables various marketplace connections. Our multichannel strategy also gives us additional sales security in the current crisis."

tischdeko-shop.de
"We chose eBakery as our JTL service partner because they have many years of experience in precisely this specialised field. Our shop and order processing are very stable. My special thanks go to Mohamed Ali Oukassi, who personally took care of the JTL-Wawi setup."

SMOKE2U.DE
"The eBakery team has supported us in a professional manner right from the start. With our broad-based JTL online shop, we now have an optimal addition to our store network and feel well equipped for the future. Especially in the current corona crisis, we can already benefit considerably from the solution."

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Predictive marketing

Home / Predictive marketing

Predictive marketing

Predict future sales. A relatively new development in marketing is predictive marketing. Future developments are derived from existing data. What exactly it's all about and how you can use it for yourself can be found here.

Predictive marketing

Predictive marketing - how does it work?

Predictive marketing is a difficult but, if successful, very effective form of marketing. While other forms of marketing show measurable (mis)success relatively quickly, the result of predictive marketing can only be measured later.

As the name suggests, marketing activities are anticipated. Based on existing data, future purchase decisions should be estimated and prepared to enable more fluid processes.

Data as the basis for predictive marketing

So far, mainly large companies, such as Amazon, have dealt with the topic. The basis for being able to predict a certain behavior is large amounts of data. The data here is compiled from a variety of sources, including:

Purchasing behavior

What was purchased and when, how long was it in the shopping cart before it was purchased, and were any other items purchased? Was it perhaps a certain price that was decisive or just the indication that this article was now cheaper?

Surfing behavior

This monitors how long the visitor stays on which page, where he moves the mouse and where he clicks and when. This data can also be made available as a video, so that the store operator himself can also see what he can improve where.

Returns

Which items are returned more often than others? After what time, in what condition and with what justification?

Depending on what is determined here, this and similar articles that the algorithm finds out will no longer be displayed in the suggestion list of those in the personalized newsletter.

Other interests

These are often decided by newsletter. Standard newsletters are not always sent to all customers, but are estimated and personalized based on previous purchase and return behavior. For this purpose, the newsletter is divided into different sections, which are then automatically filled with estimates. Each click is in turn evaluated and added to the large data pool to make future purchases even better.

Collection and analysis of data for predictive marketing

These and some other data are stored per person and evaluated by different algorithms. On this basis, Amazon offers, for example, the service “other customers also bought…”. The estimation of which products will be displayed is now quite accurate and increasingly leads to a purchase.
The algorithm even provides for an early decision to place goods in the warehouse based on previous behavior. So when you add a security camera to the shopping cart and it shows that there are certain accessories for it, in the background warehouse employees may already be given an order to get the camera and accessories ready on a shelf near the packing station.
If you decide often and quickly for such products and the predictions for the accessories, or other matching items also apply more and more often, this will optimize the shipping process and you will receive your order even faster.

Let us optimize online marketing

Even if your collected data volumes are not yet sufficient for such precise statements, we will gladly take care of your online marketing. Our experts analyze your website, your store and, if available, your marketing measures and develop a new concept within the framework of online marketing consulting, which we implement together with you.

Predictive marketing

Predictive marketing

Predictive marketing

Predictive marketing - how does it work?

Data as the basis for predictive marketing

Purchasing behavior

Surfing behavior

Returns

Other interests

Collection and analysis of data for predictive marketing

Let us optimize online marketing

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