Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Product Search Engines Marketing
Product search engines and price search engines are the first port of call for many to compare products and their prices and those of the suppliers with each other. How to become successful with your products on product search engines and whether it is worthwhile for you at all, you can read here.
Product Search Engines Marketing Definition
Product search engines and price search engines list offers from online stores, and if a visitor finds an offer appealing, he can first view the article, obtain comprehensive information, and then use a provider link to access the online store and buy the product there.
Since often the entire checkout process takes place in your store, this gives you the opportunity to bring more visitors to your store. The costs vary from platform to platform, so you should calculate exactly whether it is worth it for you. For this purpose, an extensive analysis of the competitors and their prices is also important.
Set prices for product search engines
Depending on the industry, there can be strong price fluctuations. The good thing about product search engines is that the prices per product sold are always stable. This makes profit margins much easier to calculate.
What doesn’t work, however, is setting special prices like on eBay or Amazon. Here you sell your products directly on the other platform and can specify special prices for this channel in your inventory management or ERP system. With PSM, customers come directly to your store and transact business only there.
Set up product search engines and price search engines
After registering on the respective platform, you need to submit a data feed. This data feed contains all your product data. So name, description, possible variants (for example, for clothing different sizes), of course the price and some more details. What exactly is required varies slightly depending on the platform. but on the whole they all ask the same thing.
For many online store systems there are already plugins to prepare the data accordingly. If you use the free ERP system JTL-Wawi, you can conveniently serve various marketplaces via the interface unicorn2. The interface takes over all settings.
Just pay attention to good article maintenance, then the rest is relatively easy. There are now several price search engines on the market. You can read about which ones you should mainly focus on and why on our page The Most Popular Price Search Engines for Your Online Business.
Product search engine marketing from eBakery
The first step is to optimize your listings so they start off well on the marketplaces right away. Although plugins or interfaces like unicorn2 transfer the article data, these should be well prepared and the prices should be competitive. We will be happy to check your offers and prepare appropriate data feeds so that you are successful from the first moment.
To do so, book a non-binding consultation appointment right away at www.ebakery.de/kontakt/
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
