The most popular price search engines for your online business

More than 80% of Germans do research on a price search engine before making an online purchase. So your chances of making more sales increase greatly if you are in at least one of them.

If your online business is not doing well yet and you want more visitors for your website, you should sign up on price search engines. Competitive pricing makes sense, of course, to appear in the first place. However, since the purchase ultimately runs through your online store, it should be well positioned. Advantages here are fast hosting, but also meaningful article descriptions and good images. If the customer chooses your store, but it is not attractive, builds up too slowly or even error messages appear in the ordering process, the customer is quickly gone again and often also accepts a slightly higher price.

Here we present the four largest price search engines in Germany that you should definitely take a look at.

Idealo – the No.1 in price comparison

This is how the currently largest price search engine describes itself. In fact, it is used very often, because there are a lot of merchants registered (over 58,000) and the marketing is good. Idealo is owned by Axel Springer SE, which brings the price search engine to the attention of a very large audience. It is regularly advertised in the bild.de app, Computer Bild magazine, etc. The offer is very extensive, because customers can find offers from as many categories as on eBay or Amazon.

From children’s coats to the next electric toothbrush to a book on dog training, everything can be compared here. Idealo should therefore also be the first port of call for your products. Optimize your online store, compare your prices, and then set up your product feed for Idealo. We will be happy to support you in all these processes so that your business can move forward quickly.

In addition to the classic sales process, Idealo has been enticing customers with the “direct purchase” option since 2014. Sales are expected to increase by a full 42%. This model is mainly intended for smaller retailers who do not meet the technical requirements for large numbers of visitors or who can hardly offer convenient payment systems. In the product that the customer calls up, the “buy directly” button is available next to the normal button to your online store. This activates the purchase in three simple steps and the customer is more inclined to strike.

Your advantage: 42% more sales and a transparent payment system CPO (Click-per-Order). So you really only pay when the customer actually buys and not for the mere redirection to your store, where the customer could still bounce.

The disadvantage: less profit margin for you. The retail price remains the same, but Idealo also makes you pay for this additional convenience. You should therefore check in each individual case whether this option is really worthwhile for you.

Cheaper.com

The second largest portal is billiger.de. Mainly on the Internet and on television, you can find the various marketing campaigns with catchy jingles that can be seen during prime time. The best time to point out bargains to customers. A large proportion of purchases now take place via mobile devices such as smartphones and tablets. And potential customers often have their tablet lying next to them on the sofa in the evening. When the right spot comes along, they reach for their tablet and search for their desired product on billiger.de – and in the best case, your offer appears at the top.

More than 22,500 retailers (as of May 2020) now offer their products on billiger.de. The product range here is also very broad, which means that your chances of making a sale are good. The pricing model here is also CPC, which means payment per referral to your own online store.

Guenstiger.de

Another price comparison portal is guenstiger.de – according to its own information, around 2,000 retailers are connected here. However, the portfolio is comparatively huge, as Otto, MediaMarkt, Bauhaus and Saturn, among others, are represented here. Even the Lidl online store can be compared with others here.

In addition to the classic comparison, a blog is also written here with the latest news about new developments on the electronics market, etc. This also makes guenstiger.de more attractive for search engines, because they always bring fresh content. You should also consider this for your online store to improve your search engine ranking. If you have the ideas, we will gladly support you with search engine optimized texts and images.

Check24

Of course, Check24 must not be missing from our list. The portal has done neatly. In the beginning, there was a normal price comparison for online stores that registered. Meanwhile, you can compare just about anything you can get for money on check24 – even money itself in the form of loans.

The connection is particularly easy here, because Check24 provides an API interface that can be accessed directly via many store systems. Among others, you can deliver directly to Check24 via Magento, Shopware and plentymarkets. But also plugins like magnalister and Unicorn2 can deliver your data to Check24. We will be happy to check whether your store or ERP system is also suitable for this. Why not arrange a free preliminary consultation right away?

How much do price search engines cost?

Payment is often made according to the CPC (cost-per-click) method, similar to Google Ads. You create a product data feed in which your prices are stored. You send this to the price comparison portal or have it read out from there. Then your store will be displayed in the list of search results. The customer clicks on it, at that moment you incur costs. From this moment on, your online store alone decides whether the customer buys or not. After all, he already knows the product he wants and the price you want for it.

Currently, billiger.de quotes the price at €0.38 net per forwarding.

Check24 goes for percentages, like eBay and Amazon. Depending on the category, different percentages are due.

Some price search engines now also offer an alternative billing model. Either direct purchase, as offered by Idealo, where the price search engine also acts as a marketplace, or through affiliate marketing. With affiliate marketing, as Amazon has already done, a direct link is generated to the product that (among other things) you offer.

On many websites that compare products, you will find a small section in the body text or on the side with the compared products. This can lead a customer to the price search engine and, in the best case, from there to your product. Of course, if the websites have entered into a contract with a price search engine, your chances increase considerably. Idealo, for example, is very often represented in articles on computerbild.de.

This large audience will also direct many potential customers to your store. Your store should therefore already inspire on the first visit. We have been making online stores big for over 10 years – and we’d be happy to do yours. Contact us and let’s plan your future together.

Why not arrange a free preliminary consultation right away?