real.de interface to the eCommerce ERP system VARIO

Small or large repricer? With the real.de interface to the VARIO eCommerce ERP system, both are possible. By working with Patagona, you can use the full-fledged repricer function and make full use of the self-programmed interface to the ERP system.

real.de and VARIO

You are an online retailer and sell on real.de? real.de has established itself as one of the most important marketplaces in Germany and offers you an enormous reach. If you want to use this reach cleverly, you need first and foremost a good ERP system, but also nifty additional tools that help you stand out a bit from the competition. With VARIO, for example, you get an innovative ERP system that controls, manages and optimizes all your business processes. It also automates your everyday work and offers several additional modules. Are you interested in a multichannel strategy? You can also successfully implement this with VARIO, because the ERP system has a large number of interfaces to various marketplaces. So also to real.de

real.de has its own repricer

Do you already know the Repricer function? Repricing is generally about price optimization. Factors such as competition and competitor analysis also play a role. A repricing strategy ensures that a price becomes optimal exactly when it brings in maximum profit. Such a feature will help you ensure that a potential customer ends up choosing your product over your competitor’s. Over time, real.de has developed its very own repricer, which you can connect and use thanks to the VARIO interface. Because VARIO works with Patagona, an expert in online marketing and price optimization.

VARIO collaborates with Patagona

The cooperation between VARIO and Patagona allows you to take full advantage of the repricer function. This means that you can use the MAX function in addition to the MIN function. In addition, with the add-on tool you can use the repricer function for other sales platforms such as eBay. At real.de, one important point is product data quality. The cleaner your product data is maintained, the greater the chance of good sales. Because with good product data, you increase your search engine optimization (SEO) on real.de. Especially with your own articles you should pay attention to this.

VARIO develops all interfaces itself

And this is exactly another advantage of using VARIO. Because with VARIO you can store several listings on one article and then also access all data of already existing listings and reuse them if necessary. In addition, the real.de interface, as well as all other VARIO interfaces to marketplaces, store systems and logistics providers, were developed in-house. No third-party vendors and no middleware. Thus VARIO is your direct contact in case you need help and can also guarantee a very good quality. Optimizations and adjustments are also adopted promptly so that the interfaces are always up to date.

Successfully use the real.de interface from VARIO

You want to use the real.de interface of VARIO and thus get to know all advantages? Please feel free to contact us for this. As a service partner of VARIO Software AG, we can advise and support you with any question or concern. Together we achieve a successful implementation of your goals.

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