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Brand consulting
Position your brand strongly
As an eCommerce agency we offer you not only different services around your online store. For over 10 years, we’ve been finding complete solutions for your long-term online success. A good website has to be checked regularly, a well-running online store has to be optimized constantly. In addition, a comprehensive merchandise management system is important, as is the right multichannel strategy. A key factor that should never be neglected is the positioning of your brand. Your brand is individual, it is the soul of your company. Therefore, it deserves full attention. And this is exactly what we are responsible for. Together we can analyze your brand and figure out how to get the most out of its very own authenticity.
Brand consulting for your product
In doing so, we also need to ask ourselves some questions, such as: Have you also considered aspects such as competition and market analysis? Are there factors that can promote even greater success? Good brand consulting is the be-all and end-all. Your brand shows the world what your product represents. At the same time, it is the identity that customers associate you with. And that’s what it’s all about in the end. As an entrepreneur or online retailer, you want to generate sales with your brand. And you’re most likely to achieve this goal if your brand can reach your chosen target group. If you manage to create real interaction with potential customers with your brand. Does your brand make potential customers engage with it and does it stay in their minds?
Considerations for your brand
Beyond that, there are other considerations to find the right brand for your product. About cultural differences and international guidelines to different diversity. For example, you need to ask yourself if your brand would work domestically and also abroad. With linguistics, you can also give your brand characteristics, forms, functions and impact. Here, too, it always depends on the target group. Short, concise terms, for example, can be memorized more quickly, while long and complicated terms can leave a serious and intelligent impression. Do you want to create an additional slogan? Phonetic miscommunications should definitely be avoided with the name and if the name should be translated, you also have to make sure that dubious translation possibilities don’t cause you any harm in the end.
Step by step to your own brand
We support you in all these considerations by following these steps:
- Analysis
If you already have a brand, we analyze it and also look at aspects such as competition, marketability, characteristics and target group. If you are still in the starting blocks, we will sit down with you and discuss your request.
- Strategy
We develop a strategy according to your ideas and with the help of our experts. This will be perfectly tailored to your product. This includes factors such as a professional cost structure and the planning of all measures.
- Development
From planning to implementation. Our web designers create a consistent corporate design, our copywriters develop SEO optimized texts. In addition, all previously planned measures are implemented.
Implementation and controlling
Further steps are:
- Implementation
Once your brand has made it to market, the next step is to make it known. We support the promotion of your brand with concrete advertising and marketing measures. The key here is to work quickly and precisely in order to reap the benefits as early as possible.
- Controlling
We create a suitable controlling concept for your brand and regularly check how the brand is developing. Continuous optimization and adaptation to the market and competition is important for long-term success. Therefore, we accompany you even after market establishment.
We are your agency for brand consulting
You want to present your brand to the world? With a well-structured plan, you will also be successful with it. We are happy to support you from the first idea to controlling. Arrange a non-binding initial consultation and tell us about your concerns. Our experts look forward to successfully putting your request into practice.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
