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Merchant account on Wish.com: International multichannel strategy with JTL-Wawi
Sell as a German merchant on Wish, but how? Marc Costea explains the steps you need to follow and how easy it is to sell successfully on Wish. All information on this topic is available in this episode of eBakery Talk.
Wish
Wish is an e-commerce company and operates a website and shopping app simultaneously. With over 500 million downloads, the app is number 1 worldwide. Wish appeals to a younger target audience in particular. This is due to the fact that the marketplace usually offers slightly cheaper goods in combination with discounts. In addition, a lot of marketing is done on social media, especially on Facebook and Instagram. Wish functions similarly to eBay and acts as an intermediary between merchants and consumers. Wish does not offer its own merchandise, but receives a commission after a purchase is made. Based in San Francisco, the company is an international marketplace for German merchants, offering plenty of reach and potential new international customers.
A marketplace for European traders
Internationalization has been evident in e-commerce for some time now. You are a German retailer and want to offer your product range internationally? Then a marketplace like Wish can offer you many advantages. Because the chances of selling on Wish as a German retailer are very good. This is mainly due to the fact that Wish shows great interest in European countries. In the past, it was mainly Asian retailers and companies that were active on Wish, which meant that delivery times, especially to Europe, were quite long. Customers criticized this aspect, whereupon Wish wanted to actively counteract the criticism to improve it. And this by also giving European traders the chance to use the marketplace for themselves.
Advantages for short delivery times
As a European retailer, it is of course possible for you to offer shorter delivery times within Europe. If you manage to send your goods quickly, you will also be rewarded by Wish. Because as a merchant with a delivery time of less than 5 days, you are usually included by Wish in the Express program. This leads to an improvement of the position of your offers. It also gives you lower commission rates. A better position of your articles, will lead to more sales in the long run. If you also save some commission on each sale, both aspects will have a significant positive impact on your sales.
Create Wish merchant account
But how does the marketplace work and how do you become a part of it? First, you register directly through Wish and are then assigned an account manager. Even before this first contact, you can start to set up merchant-specific settings, such as information about your company or products. If you are unsure about this information, you can wait until you get professional support from your account manager. If you use JTL and need an interface to the marketplace, it is best to get Unicorn 2. Unicorn 2 is a multichannel middleware that allows you to connect JTL-Wawi to marketplaces like Wish. Once you have the Unicorn 2 interface, you can start selling directly. In fact, in your inventory management you can share items that will be uploaded to Wish thanks to the connection.
Try Unicorn 2 for free
If you are interested in selling on Wish, you can try Unicorn 2 for free for 14 days. Even after that, the costs are manageable. With JTL-Wawi you get a powerful and free enterprise resource planning at your side, so there are no costs here either. Low commission rates with good delivery times, an international reach and straightforward connectivity, you get it all with Wish and Unicorn 2.
Sell successfully on Wish
You want to take the first step towards internationalization? We can successfully implement exactly this step with you. Feel free to contact us, together we will develop a successful multichannel strategy.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
