Get multichannel right with Wish international

Connect Wish with Unicorn 2 and be ready for internationalization. This video is about, among other things, a little anecdote of a trader who had to deliver to countries he had never heard of before. But also important tips on how to act preventively in order to cope with internationalization.

Internationalization in online trade

Internationalization in e-commerce is being driven forward more and more. Nowadays it is possible to conquer new markets with just a few clicks. In order to expand its customer base with international contacts. While there used to be only a few well-known marketplaces that you could use as a German online retailer, today there are a variety of different niche marketplaces. This includes Wish, for example. Wish is an e-commerce company based in San Francisco and operates a website and shopping app. The marketplace mainly offers cheaper goods with discount codes. In addition, it does a lot of marketing on social media, especially Facebook and Instagram. Due to these aspects, it is primarily a younger target audience that is addressed.


If you are a German merchant, you have a good chance to sell successfully on Wish. Because Wish is very interested in European retailers. This is because they can guarantee shorter delivery times than, for example, Asian retailers. If you ship your goods within 5 days, Wish will reward you with lower commission rates and better positioning of your items. If you have the desire to internationalize your items, Wish gives you a marketplace with a lot of reach. It also supports you as a European distributor, so you can acquire new international customers with little effort. If you sell on Wish, you need to be prepared to sell worldwide.

JTL-Wawi and Unicorn 2

It is important to approach internationalization with the right strategy from the outset. Your internal structures must be well designed, because there are a few things to consider. First and foremost, you need a reliable system that can support you in your new workflows. If you use JTL, you can use Unicorn 2 to connect JTL’s free merchandise management system to various marketplaces. Wish, among others. This is because Unicorn 2 is a multichannel middleware that easily enables the connection of JTL-Wawi and Wish. If you have this interface, you will be able to control all business processes such as sales, warehouse, shipping and many more centrally from one place.

Many additional options

It will take some work off your hands if you use JTL . Because JTL offers some additional options to help you with important issues. If you ship your items internationally, delivery costs are of course an important issue., for example, is a service provider that finds a suitable delivery partner for every parcel worldwide. This significantly reduces the costs for foreign deliveries. Unicorn 2 allows you to choose how much you want the shipping cost to be for different countries, which means you keep control over the flat shipping rate. With Wish you can additionally select countries that are particularly profitable for you. For these you can then offer express delivery. If there are countries that should not be supplied, you can exclude them.

Operate international multichannel

As you can see, internationalization should not be a problem with the right approach and programs. The many additional options make your way easier. Besides shipping, there are also programs that help translate your item descriptions, for example. With Wish you can deliver products worldwide. If you do not want to supply some countries, you can exclude them. If other countries seem to be particularly profitable for you, you can highlight them. With JTL-Wawi you can control all work processes from just one place. And with Unicorn 2 you have a reliable interface with which you can also connect other marketplaces. Try it out – and become successful in international multichannel.

You want to sell internationally?

From the initial meeting to the completion of your goal, our experts can guide you on your way to becoming an international online retailer. Together we will develop the international multichannel strategy that will lead you to success. Approach us without obligation.

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