Email marketing is one of the best tools for digital marketing as it is a cost-effective tool with high conversion rate. It can be used to convert new people into customers and customize the experience for those who are already your customer.

Email marketing – 5 facts that show how it can matter to you:

1 – There are approximately 4 billion email users worldwide, meaning more than half of the world’s population, three out of five customers have already made a purchase as a direct result of email marketing.

2 – Despite its low cost, on average 1 € that companies invest in email marketing, you achieve a return on around 40 €, ie if we think about ROI, we have an incredible result.

3 – With high customization capacity, it has become the ideal tool to provide a great experience for your customers. This can be improved if you collect data on your customers’ tastes. Using artificial intelligence can further improve your results.

4 – If we talk about e-commerce, it is important to use email marketing because it is possible to run your campaigns easily, get performance metrics, open rates and access to your website.

5 – The delivery capacity of email messages is superior to the deliveries of your campaigns and content in social media. In social media it is necessary to filter your audience for good results, certain people will not receive their promotions. Using email marketing tools, you can mass capture all the emails on your list to ensure you reach your entire audience.

Use new technologies to keep up with trends

As society is updated and advanced in a technological world, we see that personalization is an increasingly sought after demand, whether from content to social networks and various other products, and with marketing it is no different.

But how is it possible to bring this customization capacity to all customers?

You can even try following this manually, or use an automation tool so that you take your email list to a completely different level. With automations you can separate your contacts by groups. For example, if you want to send a promotion to a group that frequently shops at your store, you can offer specific coupons to that group.

Artificial intelligence use

To make your life even easier, you can use an AI to make suggestions about what content your customer would best receive individually, and correlate this with previously collected data. Artificial intelligence can bring their emails, performance metrics and separate those who open them from those who don’t, those who just clicked and those who finished a purchase. You can use this to generate new emails by offering new promotions to those who have already purchased, or try to contact someone who hasn’t even opened the emails yet.

Optimize your emails

Using interactive elements, you will have a much greater efficiency of sales as the customer will only use a button or even a text link that will be taken directly to the product or page requests, raising email marketing to a new level of quality. Do you need help? We at Ebakery are very happy to help. Please feel free to make an appointment directly.