Facebook Inspiration Hub

The Insights analytics tool for businesses on Facebook

What the Facebook Inspiration Hub is, we clarify in this article. Meta wants to provide companies that are on Facebook with more insights on currently successful content and is therefore in the process of rolling out a new Inspiration Hub. What the tool can do, you can see here.

Facebook Inspiration Hub - Maximum overview

In this article, we will introduce you to the new analytics tool from Facebook Creator Studio, which you can use to get important information to create viral content. In order to post successful content with a good reach, you need information about what your target audience wants to see right now. Also, the right hashtags are needed, and it doesn’t hurt to know what’s working for your competitors right now. Meta now wants to make precisely this information available to companies that are active on Facebook and is therefore launching the Inspiration Hub analysis tool. A few selected users can already access the new insights via the Creator Studio.

All trends on screen

Using the analytics tool, businesses can see what kind of content is trending from Facebook pages similar to their own. In addition, the new analysis tool indicates:

1. which videos posted in the past 24 hours generated the most views
2. which hashtags are currently trending for a topic area in a specified time period, and
3. which content from similar accounts currently has a high interaction rate

In addition, the new hub also lets you search for the top posts that have been shared on Instagram. This feature in particular could be of great benefit to companies and brands, as it will make it easier to spot trends earlier.

Facebook Inspiration Hub - Insights and Content

The new insights could become the basis for your content for many, especially because you can see what’s working for your competitors right now. This way, users can take their content strategy to the next level. The new analysis tool is currently only available for selected accounts. It is not yet known when it will be made available to everyone. If you still lack the right social media strategy, we at eBakery are happy to help you as a social media agency. Please feel free to make an appointment directly.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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