New Instagram features

Playback / Visual Replies / Profile Embed

This Instagram tutorial is about 3 new Instagram features. For one, you can post a year in review, reply with edge-to-edge videos, and embed your profile on homepages even easier now. See more in the video

New Instagram Features - The Playback Function

In this article, we’ll introduce you to three new features from Instagram that allow you to post a Story Year in Review or embed your Instagram profile on your website, for example. In a reel that Adam Mosseri shared on Instagram, he announced three new Instagram features, one of which we already introduced to you in another article. The first new feature introduced by the Head of Instagram is called Playback. With this, users can share their favorite stories from 2021 with their friends and followers again at the end of the year. Mosseri says in his video that they want to create something on Instagram that lets users share their favorite moments from 2021 again as a sort of year-in-review.

Even more power for the reel function

The second feature he introduced is the new Reels Visual Replies feature. This feature allows users to reply to comments with a reel. You can read more about how the feature works in our blog. This feature was launched to allow Creators to connect with their community in a more personal way.

New Instagram Features - Profile Embed

The last feature Mosseri introduces in his video is called Profile Embeds. This feature allows users to embed your profile on a web page. Previously, it was only possible to display individual posts on a web page. Now you can embed an entire profile in a thumbnail view. This feature could be beneficial not only for creators or photographers, as brands could also display accounts of influencers they work with on your website in the future. Linking the profile and website could also create a stronger connection between social media and the homepage. For now, this feature will be rolled out in the US. If it is well received there, it will certainly be rolled out further. Should you still lack the right social media strategy, we at eBakery can help you as social media agency. very gladly. Please feel free to make an appointment directly.

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