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Facebook Shopping Features
These new Facebook features await you
Facebook Shopping Features - Why this topic is focused on
Appropriately before the start of the Christmas season, Meta is launching some features on Facebook to make discovering and buying products on the platform even easier. The reason for the new features, he said, is that nowadays people search for gifts online, relying on the opinions of creators, influencers or friends and acquaintances. New features Facebook is rolling out include stores, product recommendations and top products in groups, as well as live shopping streams for creators and brands.
Changes in the Facebook groups
Especially in Facebook groups, many users with the same interests meet.
In a blog post, Facebook wrote that more than 1.8 billion people use Facebook Groups every month, which is why they are introducing the ability to shop in groups. The stores can be created by the group admins, for example, to sell merchandise and get a reward for the work with the money. For this reason, one hundred percent of the total revenue also goes to the group admin.
Facebook Shopping Features - Earn money with Facebook Groups
Since many groups regularly ask for the right products, there is now a feature for this as well, which simplifies product recommendations and also purchasing. When a user asks for a product, the recommended products are displayed with the link to the store to buy them directly. With the Top Products feature, products recommended by group members will be displayed at the top of the newsfeed. When you click on the product, you will be redirected to the store and see the reviews about the products. Businesses can do this by using product photos shared on Instagram that have the associated business tagged on them to embed in the business product page. This is intended to make products appear even more authentic.
eBakery helps you
In addition to the new features just mentioned for Facebook Groups, Facebook is also rolling out Live Shopping Streams for Creator. Live Shopping is something Facebook has been experimenting with for a few years now. Until now, the stream for this always took place on the company’s Facebook page. Facebook now wants to improve this and enables the stream to be shown on the company page and on the creator page by means of a cross-posting feature. This way, even more people should be reached with one stream. Facebook also states that they will not keep any revenue as commission until 2023. Should you want to rely on Facebook Shopping, but the circumstances do not allow it? Then we are happy to help you as a social media agency and online store agency. Make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
