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A landing page is a targeted website that wants to encourage your visitors to take an action. It is an important part of online marketing and can convert prospects into customers.
In this video we have 7 tips for you on how to increase the conversion rate of your landing page:
As a reminder, let’s take another look at what exactly a conversion is. Translated, conversion means the transformation from an interested website visitor to one who takes an action on the website. Conversions can be, for example, a registration for a newsletter or the download of a certain PDF document.
These tips will help concretely
Now let’s move on to our 7 tips that you can use to increase the conversion rate of your landing page:
(1) Match all elements of the landing page to the target audience and offer:
These include, for example, the following:
- The heading
- Images and graphics
- Good texts
- Testimonials from customers
- And the Call to Action
(2) Keep it simple: Keep your landing page as simple as possible. This way, visitors are not overwhelmed or distracted by elements. It also ensures that users can find their way around your site.
(3) The call-to-action button: In order for the button that is supposed to trigger the conversions to work, it must be placed correctly! For this, the call-to-action button must be clearly visible at the end of the landing page. In addition, you should also consider the design. The color of the button, for example, can already make a difference. When designing, make sure that the call-to-action button stands out well from the rest of the page and looks appealing.
(4) Hide the navigation: For a landing page, it makes sense to hide the navigation. This way, the visitor is not distracted and follows the planned flow of the landing page.
(5) Trust Score: It is important that you gain the trust of your landing page visitors. Therefore, show your face, certificates, degrees and awards, so that visitors build trust in you.
(6) Less text, more listings: Landing pages in particular are often only looked through quickly. Additionally, most users don’t have much time to read long texts. Therefore, use listings to quickly and clearly bring all the important statements of your landing page to the point.
(7) Keep contact forms short: Even with a contact form, the simpler and shorter the better. Only name and email address should be required fields. All other fields should be created thoughtfully and only when really necessary.
eBakery is ready for further questions
If you follow these points, you will be able to quickly increase the conversion rate of your landing page. If you have any further questions that go into detail, we will be happy to assist you as a performance marketing agency. To contact us, simply fill out the form below!
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
