You may have wondered what’s coming when it comes to the future of the Internet. Have you heard of Metaverse? If so, would you know what it is? Are there opportunities for companies, teams and marketing? And if the answer is positive, what are the exact opportunities and where are the risks? To learn more than when it comes to the Internet, we have made a small summary of what is worth knowing.

But what is Metaverse?

Mark Zuckerberg said that Facebook will no longer be a social media company, but a “metaverse company” as it is considered the next big thing on the Internet. More and more people, especially gamers and younger people, are engaging with augmented reality and virtual reality, such as blockchain cryptocurrencies or NFTs. According to Zuckerberg, the “metaverse” will act in a decentralized way so that everyone can connect and move freely in the new virtual world.

How will this work?

Decentralized here means that platforms are no longer necessary, i.e. you can create spaces and new worlds. You can meet another avatar and communicate without intermediaries, banks or government interactions, which means we have to reveal and uncover less data than on the usual platforms. We are talking about a new digital world that gives no limits to creativity. We can say that this is similar to our social interactions in the real world.

The metaverse and its opportunities

But what are the benefits, the metaverse, that reach us directly? We have some personal benefits like traveling, meeting friends who are far away, attending concerts, and telemedicine without full waiting rooms, simplify also in business and marketing. For example, the Metaverse will also completely change the world of Facebook Ads.

Yes, we have several options, but how does that affect the business?

We recently had the experience that all work in the office does not have to be required in person, as for example in Covid-19 times many meetings via Google Meet, Zoom and Co. But in this case it was not around a table, we were connected by a camera. In the meta-room you can sit together at the table again, which can strengthen the team again, the meetings become more real. Customer meetings and work hierarchies, location-independent
Interviews and consultations with customers and employees with Metaverse are no longer a problem. Teams can easily gather to work together and just create a space. The metaverse is also intended to enable the management of a company or product halls.

Marketing opportunity

However, opportunities can be exploited not only in corporate culture, but also for marketing or brands. The Metaverse offers a lot of potential here. These can be illustrated by these practical examples:

• New playgrounds are being created.
• In the metaverse, brands can create their own world and also the products they can sell.

For example, kids can now jump on Metaverse instead of watching TV shows and interacting with their heroes in series. To enter the metaverse, you need to create an avatar, which must be dressed, for example, accordingly. These products you can buy on the Metaverse. It can seem crazy, but young people are interested in betting big money on digital products. It is also possible to think fashion shows that can occur in the metaverse, where trends can be presented and become sales products.

Metaverse – Risks

Just as it sounds very interesting at first glance, technological transformation also implies some risks and concerns. In 5 years, Zuckerberg wants integration to have the Metaverse, but people are a bit skeptical. It’s a bit complicated that it’s accessible to everyone, as not everyone has a stable connection or money for the equipment. At the moment, there is not much to say about risks and privacy. Therefore, the following applies: The Metaverse must be enjoyed with caution!

eBakery supports in terms of social media

The metaverse is also going to be a huge game changer for the entire social media world. Accordingly, many online store operators are also well advised to deal with the topic from scratch. eBakery is happy to support you as a social media agency and accordingly offers some agency services for you. Feel free to contact us via the form.