How do I sell online and offline?

In times of e-commerce around Amazon and eBay, why should you sell offline at all? Is it even possible to link multichannel and omnichannel? So selling online and offline at the same time? Get the answers in this video with Ali Oukassi from eBakery.

A link between multichannel and omnichannel

Are you an online retailer interested in selling something offline as well? Or do you run a brick-and-mortar store and want to expand online? Nowadays, it’s definitely worth linking these two worlds. Because both have their very specific advantages and disadvantages. If one variant focuses more on a sales-centric strategy, the other is about a customer-centric strategy.

A system for linking

In any case, you need a system that can handle both. A system that has a POS system and can fill multichannel platforms. This includes, among others:

  • JTL
  • Plentymarkets
  • Xentral
  • Afterbuy

JTL-Wawi, for example, is the powerful and free merchandise management system from JTL. It has a cash register and the possibility to connect different marketplaces. Marketplaces like eBay, Amazon, real.de and many more. The other systems also have a cash register and many multichannel platforms.

Many sales channels are important

A crucial factor for your success is to build up more and more sales channels. To attract more customers and in the end to gain more sales. You can easily use your existing item data to learn a new way to sell. If this is already maintained article data from a system, it is even easier to get started in a new sales department. A complete changeover is also possible. Because we help you and enable an uncomplicated and fast change.

We are here for you

Would you like to combine both worlds and reach more customers? Or do you have questions about multichannel and omnichannel strategies? Contact us without obligation and we will develop a successful concept for you.

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