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Multichannel strategy: What you should consider as an online retailer
How do you import supplier lists into JTL-Wawi? And how do you handle different item states? What should be considered when selling in your own online store? Can you practically implement a multichannel strategy? Mohamed Ali Oukassi and Marvin Zimmermann answer all these questions with a practical example in this video. Together with the trader (among others RentExpert) Malik Arrouj they ask themselves the question: “What do you have to consider as an ONLINE TRADER?
Become successful in online trade
Online trade has become increasingly important over the years. You’re already into online retailing, too? Then you surely know how important it is to have a sovereign system on your side that can handle the right multichannel strategy. Do you use JTL and have, for example, many supplier lists that you want to import into JTL? Or you have many item states and want to offer them on multiple marketplaces? There are a few things you should look out for to get the most out of your online business.
The more item information, the better
On eBay and Amazon, for example, you have little choice when it comes to item condition. Features such as used or new can be selected. But is that enough to make it clear to a customer how often a device has actually been used? To offer more transparency to a potential customer, you can add additional information about the condition in the item features or description. Because the more information you assign to your article, the more confident a customer will feel about your site. This security is important because it increases the likelihood of a purchase.
eBay template
So even if it is not mandatory, it is always better to specify respective attributes. This also helps to automate the entire process of selling. If these attributes are missing, each interested customer will approach you individually to ask for the missing information. In the long run, this would cost you too much time. Time that you can rather use profitably for other articles. If you are looking for a better solution to add missing attributes, we as an e-commerce agency can create a suitable eBay template, for example. This template can be created individually according to the suitable ideas. To be able to add the attributes, a free text field can now be created in the template. This way you can clearly stand out from the competition and provide your customer with all the important information.
The right multichannel strategy
The challenge here is that each device has its own unique specifications. Each its own condition. Again, depending on which marketplace you choose, you have to approach each one individually in order to sell profitably. If you want to connect several marketplaces at once, you should get Unicorn 2. Unicorn 2 is a multichannel software that allows you to connect JTL-Wawi to multiple marketplaces. With this multichannel strategy, you can also sell internationally. This is because the marketplaces include, for example, the French Cdiscount or the International Marketplace Network. When internationalizing your products, it is important that the quality of your item descriptions is not lost. These must be translated to a high standard. Sometimes the manufacturers of the products offer already translated item descriptions, which you can easily download. Otherwise, there are some translation tools that can do it for you.
Boundless possibilities for online trade
You already use a marketplace? Even if this one doesn’t go the way you want it to yet, we can learn from existing mistakes. This is because existing empirical values help to develop a new strategy or to proceed technically differently. There are also ways to transfer existing item features to new marketplaces. At real.de, for example, this step is possible via variants. Nowadays, you are offered limitless possibilities for online trading. If you go about it the right way, you will generate sustainable sales and acquire customers with a successful online store.
Are you looking for the right multichannel strategy?
As a specialized e-commerce agency, we can guide you and your way to the top. You do have questions? Feel free to contact us, from technical steps to the right marketplaces, we’ll be happy to enlighten you.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
