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New for you tab on YouTube
Now even small channels have a chance for visibility
The “New to You” tab is the latest YouTube feature designed to allow small channels to gain more reach. YouTube has been criticized for favoring large channels. Now even small channels have a chance to gain more engagement.
New for You tab on YouTube ensures equal opportunities
In this article, we’ll introduce you to the new “New to You” tab on YouTube, which will allow you to discover new channels and videos on the platform beyond the recommended videos. YouTube has introduced new feature to help users find more personalized content. After the video platform had already started testing it during the year, the new feature is now being rolled out to all users.
Why does this exist?
The new “New for You” tab is accessible from the YouTube homepage in the app on smartphones or smart TVs. With the help of the tab, smaller channels should also get a possibility to be found more easily. YouTube wants to expand its recommendation algorithm in this way, as it has repeatedly been criticized. Users have long complained that YouTube prefers content from larger channels on the platform. Smaller and new creators have a much harder time getting visibility. The new feature should now also increase your engagement.
How the New for You tab works on YouTube
To access the new recommendation feature, you need to be logged into YouTube with your Google account. If you are not, then the feature cannot be used. If you haven’t discovered the tab yet, click through to the right at the top of the bar of different tags. At the very end you will find the “New for you tab”. This feature sounds especially promising for smaller creators, as it could give them visibility they wouldn’t get through YouTube’s normal recommendation system. With the “New for you” tab, the focus is not on subscribers and views as usual, but on finding new creators and videos and getting in touch with a new target group.
Will there be more Neus soon?
The new feature is just one of many that YouTube has introduced in recent months. But that’s not all, because the platform plans to release even more features in the future. However, if you are a creator and have problems with your YouTube channel or YouTube SEO, we will be happy to help you and optimize your channel. Make an appointment for this.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
