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The video platform YouTube tags ensure that videos gain visibility in search. However, the tags are only a small factor responsible for the optimization in the search results.
In this video we explain how to use meaningful YouTube tags and how important these keywords are for visibility:
First, let’s take a look at what exactly YouTube Tags are in the first place:
YouTube itself has now become a video search engine due to the large number of videos on the platform. To help users find content they are looking for here, appropriate tags are used when uploading a new video to YouTube. Tags are keywords that describe what the uploaded video is about. Through tags, YouTube can also recommend the videos to users, which of course ensures that you are found. Meanwhile, tags are especially crucial for YouTube’s algorithm, because it can use them to better assess the relevance of the video for certain search queries.
Find videos more targeted
YouTube itself writes about tags that they can be helpful, for example, if the content of a video is often misspelled. However, tags play only a subordinate role for findability per se.
Although this statement shows that tags are not crucial, they do bring three benefits:
- Tags help to get a better overview of the multitude of videos that are uploaded to the platform every day.
- With YouTube Tags you can implement alternative spellings as search terms and thus be found, for example, even if the search query is partly in English.
- You can use up to 500 characters for your YouTube tags. For example, you can also use it to give an assessment of the video’s content.
YouTube states for the use of the tags that you should only use keywords that make the most sense for the video. Use a main keyword first and follow up with other tags that are relevant or related to the video. Do not use terms that have nothing to do with the content or are simply popular.
Title and thumbnail inspiration
Overall, while YouTube tags should be used, they should not become your main focus. If you pay attention to the relevance of the terms alone, you can’t do much wrong. By the way, you can also use your keywords as inspiration for title and thumbnail.
eBakery helps you with YouTube SEO
If you have questions about YouTube SEO, we are the right contact for you. We have many years of experience in this field. Feel free to contact our experts via the contact form.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
