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Optimize online store home page
This is how your home page should be structured
How you can optimize your online store home page and how it should be structured, that is the content of this video. What elements should be included, what strategy you should use and what is the goal of the home page, you will learn in the video.
Why does the home page play such an important role?
In this article, we want to give you ideas on what to look for in your online store’s home page, why it plays such an important role, and how you can benefit from individual experiences. To get a reference first, let’s look at how big stores do it.
Optimize Online Shop Home Page - Two Reference Examples
This is a large electronics retailer. What catches our eye first are offers.reduced prices, current season items and clear positioning of what they are. Below that are more offers, daily deals, daily highlights, etc. Then significantly further down come the most popular categories and at the very end the individual recommendation from the store owner himself.
Now let’s take a look at another industry. Here, too, the current offers dominate first, followed immediately by all available categories. So that at first glance it is clear what is offered in this store. Then again under there, unlike at the electrical retailer, we find the novelties,trends and top sellers and if you are logged in, an individual recommendation based on previous purchases. Only then come the Hot Deals, i.e. money-saving offers, followed by customer reviews, which are intended to create trust. That is, the basic elements are included in both stores, but they are arranged differently.
Optimize online store start page - What to consider
What can we draw from this now?
What a home page should answer are the questions: Who? What? What?
So who you are, what you do and what you offer. That should be the ultimate goal. But how should this be structured?
First, you should ask yourself the question, what is the goal of this? The difference between you and the stores just shown is that you are not yet known. In both stores, the offers dominate the home page. However, a visitor who is on your store for the first time may not buy directly. So it can be advantageous to inform him about you and your project with a product image video and clearly indicate to sign up for your newsletter or follow you on Instagram. But this only makes sense if you regularly bring high-quality content. This will then allow the site visitor to learn more about your brand and be informed about offers.
CTAs and the navigation
In addition, there should be calls to action, so-called CTAs. Too much freedom of choice, can be overwhelming and decision fatigue sets in. This can be a request to click on the offer, read a blog post or sign up for the newsletter. Conveys to the site visitor what you intend to do for them.
Once you have made it clear what the customer can expect from you and what they need to do to find out more about you, you should make sure that the navigation is clear. If we go to the music store again, we see that in the header area the categories are also assigned to the importance are arranged from left to right. This is exactly how you should proceed. The most important to the left and decreasing further and further to the right. And here applies – less is more. Thousands of submenus unnecessarily confuse. Then rather focus on main categories and place a precise search mask on the left side of your store. If you don’t know if your store system supports this feature, feel free to ask our store experts for advice. It doesn’t matter if Shopware, Shopify or JTL-Shop, we are happy to advise you holistically.
Have your online store optimized by eBakery
If your store traffic analysis shows that first-time visitors buy directly, it makes sense to place individual articles on the home page. Because ultimately, your end goal is to generate sales. Learn from past sales and see which products do particularly well to place on your home page. So you see that the structure of the home page is not set in stone. It depends on what point you are at, which then determines the goals your home page should pursue. If you have not been around that long, one strategy may be to retain prospects. If you have enough site visitors and prospects, a sales strategy may be more appropriate. If you can’t assess this yourself, we as a holistic eCommerce agency will be happy to do it for you. Please feel free to make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
