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5 ways to generate sales
How to sell your products as an online store starter
We show you 5 ways to generate sales. Learn how to leverage your trust advantage and why sometimes an omnichannel solution can be the right choice in this video. This is how you sell your products as an online store starter.
5 ways to generate sales - tips for online store starters
Especially for eCommerce starters it is often not easy to generate the first sales. But as we all know, all beginnings are difficult everywhere. Because in the beginning nobody will know your store, so they won’t come across it by chance and one of the most important reasons to choose exactly dealer XY and not dealer XYZ is trust. So quasi trust. With whom you will receive an unconditional trust bonus we will tell you in a moment. But first the topic of the video: We present 5 ways to generate your first sales as an e-commerce starter. So if you have already watched our previous video with the 5 beginner mistakes, then stay tuned and add very, very gladly own tips, if you are already established online traders, the community will be happy about it.
5 ways to generate sales - Tip 1
Now back to the initial thread – unconditional trust. This you will receive in most cases from family and friends, which would be our tip number 1. However, they should not necessarily buy your products, which would be nice, but doesn’t help you in terms of marketing. Instead, in a short email, introduce your business, say that you are now starting it up, and link to your store or social media channels where you have already showcased your products. Encourage your friends and family to share this on their own social medias. Each person’s bubble naturally has more trust in him or her than in a stranger, so you’ll want to take a closer look when your best friend or aunt shares it. If they are not interested in the products either, they might know someone who would be interested in them and so you benefit from the snowball effect.
Is cold calling an option?
Our tip number 2 will now piss many people off. Therefore, we also warn at this point that this method is very often done incorrectly and then entails a counterproductive effect. We are talking about the classic cold call. This means proactively writing to potential customers. However, it is important to use the right wording, to design the whole thing creatively and to present it in an informative rather than sales-oriented way. The interlocutor should not get the feeling that he or she has to answer just at that moment. That would be too aggressive a strategy, and you could use it only after the customer is convinced. Here, however, the goal is to introduce the product and establish a first contact. If your product is good, the customer will then check out your store on his own. However, since it needs tact and experience here, this strategy rather conceived in cooperation with a marketing agency together.
This is why you should rely on bloggers
A less intrusive way would be to contact journalists and bloggers. Because what they have that you don’t have at the beginning is trust. And this time it’s not related to family, friends or customers, but to Google. If this doesn’t mean anything to you, please have a look at our Google SEO Playlist.
Explained in short: Google evaluates the content of pages on quantity, quality and history. A blogger produces more content and not just since yesterday. That means you benefit from its reach, its trust on Google, but also its trust in the scene. Moreover, the best thing that can happen to you in terms of Google SEO – are backlinks. So if the blogger links your store, it’s worth its weight in gold for you.
5 Ways to Generate Sales - The Influencer Strategy
Influencers have an even greater impact on the community. So if there are influencers for your industry, try a collaboration. This can then look like the influencer can keep the products for a certain number of stories and posts or then receive financial compensation. Depending on whether it is a Macro or Micro Influencer. We have already shot several videos on how to work with influencers, how to get their attention and what exactly you can gain from it. These are also linked at the top right.
Selling more through an omnichannel strategy
The 4 tips were compromise solutions that can work, but always depend on individual things. If you sell vegan products, but your circle of friends likes meat too much, it can be difficult. It’s the same when bloggers and influencers for niche industries simply don’t exist yet. At a certain point, however, you have to ask yourself whether the product range is the right one if too few people are interested in it. But where your chances are still the best and the chance of success is less dependent on individual factors are local sales events like e.g. the “Biennale”. Trade fairs. Here you have people with a basic interest to whom you can share your story. On the other hand, these people can test your product directly and form a first-hand opinion. Try to collect email addresses about it to thank you afterwards and leave a link to your store. Also, you can then use this list for further marketing.
5 ways to generate sales - summary
These were our 5 tips on how you can generate your first sales as an e-commerce starter. If this is not enough for you and you are looking for a holistic strategy, feel free to contact our experts. We are happy to support you as an e-commerce and online marketing agency.
However, if you want to continue benefiting only from our daily learning offer, we recommend you to subscribe to the eBakery YouTube channel and activate the bell.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
