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Customer Relationship Management with VARIO: Here’s how!
Why is the CRM system from the eCommerce ERP and WAWI software manufacturer VARIO Software AG not a classic CRM, but perhaps even more than that? In any case, the core competence that a CRM must be able to do is widely covered with VARIO: the management of customer relationships.
But what can the CRM system from VARIO do? Answers can be found as usual in the video.
The CRM system from VARIO
Are you looking for a professional ERP system that also integrates a cross-price CRM system? CRM stands for Customer Relationship Management, which means that it improves customer relationship management in your company. Because with the help of a CRM system it is possible to create a sovereign communication in the company. If you decide on the ERP system from VARIO, you also get a strong CRM. And this can do a lot more than a normal system. VARIO ‘s enterprise resource planning system is a leading ERP system that manages, optimizes and automates all your business processes. Because it’s easy to use and scales with you, it’s a good fit for small and mid-sized companies.
How does the VARIO CRM system work?
So a CRM system is all about customer relationships. And at VARIO, these already start with lead generation. So it’s about how you attract prospects to you in the first place and how you manage the leads that come in. Here, VARIO has developed its very own Deals, which is all about being able to create the complete tracking of your sales opportunities. From the initial contact with your customer to the actual order. Especially for service providers who get a lot of orders in a day, a reasonable system that can handle everything accurately is crucial. So that you always know exactly which employee is responsible for which customer and you always have access to a thorough summary.
Many additional tools are part of the VARIO CRM system
Many eCommerce ERP systems work well and help you in your everyday work. But it’s when it comes to the CRM system that a gap emerges for some. And it is exactly this gap that VARIO has filled by implementing the developed deals. This way, you can divide a lead into different phases, such as initial contact or quote generation. All customer communications are managed, including telephone communications. A calendar, vacation management – all processes that have been integrated. In addition, VARIO’s CRM also includes the service module. This is especially handy if you offer a service in addition to sales.
Define supergroups and ranges
The field sales force is especially important for larger projects. Thanks to VARIO, you can link your deals and your service, where the service stands for the technicians and the deals are also available on mobile. A well-rounded system that also lets you assign features to your customers, for example. This way you can define headings and areas. You can also use workflows to see what a customer has been interested in so far, automate history and maintain keywords. If you have all this information organized in one system, you can also send out newsletters individually, for example.
A link to the DMS
All e-mails, such as incoming invoices, run through a CRM, which you can also archive directly. Because with VARIO, the CRM is linked to the ELO DMS. All calls you make are available in the customer file, just as you can import all emails. And these are then quickly passed on to the DMS. This allows access to archived emails with a full text search. You don’t have to change the system for this, because with VARIO everything is connected. Does the CRM system sound exciting to you? You can easily test VARIO, up to 5000 receipts are completely free of charge.
You want to use the CRM system from VARIO?
For more information, feel free to contact VARIO or even us. If you need additional information on eCommerce, you can benefit from the many years of experience of our experts. Together we can successfully implement your request.
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