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The perfect Instagram caption
6 tips you should consider for the caption
The perfect Instagram capt ion is not all the same, as many claim. What the caption should say, why it’s just as relevant, and most importantly, what 6 tips to keep in mind, you’ll learn in this Instagram tutorial.
The perfect Instagram caption - Why it's so important
Instagram captions have become just as important as the photo or video posted. Beautiful images alone are often no longer enough to drive your account forward and generate more reach. Instagram has become a blog for most users, where the photo or video is less and less directly related to the caption. This raises the question of what should be included in a caption and what should rather not be written. For this purpose, we now present 6 does and don’ts.
The target group is decisive
The first point is: target your audience. Who are the people you are directing your posts to. Should you communicate with them in colloquial language address them with a YOU or with a you? Is it a professional audience or does a casual style fit? You should think about this in advance. It does not go down well if you address your target group incorrectly. Important: Be authentic, stay true to yourself and stay constant with one style.
The perfect Instagram caption - What message do you want to convey?
Focus on the message. In the fast-paced digital age we live in, few take long to read a caption under each post. Therefore, try to avoid writing long texts and pay special attention to getting your point across. A lot of text is a deterrent in most cases, and a long introduction causes users to scroll on quickly. A good caption is not about a lot of words, but about the message. If you have more to say about a topic, then divide the content into several posts. This way you make sure that your followers read the content and you have additional content for the captions of the next posts.
Spelling errors are a no go
Try to avoid spelling and grammatical errors. Mistakes always look unprofessional. Therefore, have your text reviewed before posting. In most cases, it is sufficient to use the online text checker from Duden, for example. Just paste the text into the program again before posting to be on the safe side and avoid mistakes.
The Perfect Instagram Caption Contains No Extraneous Quotes
Refrain from quoting others. A quote that each of us has heard before is not particularly interesting to most of us. Users follow an account because they want to hear and see from him personally. Therefore, try to be authentic here and write what you think about certain topics. You can also use quotes to back up your words in some cases, but your post should be about your words first.
The correct use of emojis
Uses emojis correctly. They are just part of a good post, but don’t overdo it. In some cases, they disrupt the flow of reading. Especially if you are used after every word that has the matching emoji. Again, try to be professional and use them in the right places, such as after a subordinate clause or at the end of a sentence.
The perfect Instagram caption - Have you also thought about the call-to-action?
A good caption should not be without a call-to-action. It ensures that your subscribers take action. Ask questions or invite your followers to write their opinion on a specific topic. The call-to-action is especially effective when used at the beginning and end of the caption. This way you will make it easier for users to remember what you asked them to do in your post. Interaction from your followers is especially important for a successful post on Instagram.
The summary
In summary, you should inform or entertain your followers in the captions. The caption should always add value. When scrolling quickly, it must be worthwhile for users to invest your time in reading your caption. If there are any other questions, contact the experts at eBakery. We are very happy to support you as a social media agency.
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