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Why having your own homepage is important
Recognize the importance of having your own homepage
A homepage is a website that serves as the central initial page of an Internet presence. In our times of digitalization, online trade is taking on an ever greater role, and e-commerce sales are growing. If customers have a concern, they mainly search the Internet for the solution. Therefore, it makes sense to offer your own homepage so that the customer will find you and your own website during his next search. Thus, you can use the many advantages that an own homepage offers for you to have long-term and economic success.
What belongs on your own homepage?
So you can consider your own homepage as an individual showcase, where you present your company, service or products. Some basic information should not be missing.
These include:
- Opening hours and map
- Services offered
- Product presentation
- Contact details and contact form
- Company history and corporate values
Each concern of a customer is individual. Therefore, the crucial points of why it ends up fitting exactly with your company are also different. For some customers it might be the proximity to the location, for others you offer exactly the product they were looking for. This means that the more detailed and organized you present these points, the more customers will feel addressed. You can also elaborate on your company history and values. You started your own business and you can be proud of that. Why not share this story with customers? This creates confidentiality and proximity to the customer.
Advantages of having your own homepage
With all of this information comes important benefits. In addition to the customer proximity already mentioned, we will explain other advantages to you.
These are:
- Large availability
A homepage is always available compared to a store. 365 days and 24 hours. This aspect offers an insane number of advantages for acquiring new customers. A customer is not bound by opening hours to get information about you and your products. As soon as he starts looking for a concern, he can get to his destination with you, regardless of the time or day.
- Ways to contact us
If you provide a contact form, it improves customer service. Your customer knows that you are available if they have a question. Through this support and communication, you can retain regular customers and attract new ones. After all, the more satisfied a customer is, the greater the likelihood that he will actually choose doch for his request. He may even recommend you to others, which will increase your reach. Should you additionally have a social media channel, you can point to it. There, your customer can learn even more about you and your company, so get even more reasons why you are the right choice.
- Professionalism and credibility
A well-structured homepage increases your credibility with prospects and customers. If you present your own products in a high-quality way, the chance that a customer will buy something from you increases. After all, a customer wants to feel well taken care of. Your image will also improve with a professional homepage. Imagine a customer is looking for something and clicks on your homepage. He finds well-structured information, a great presentation of the products and no question remains unanswered. This experience remains in the memory.
- Competitiveness
Whether you run a large or small business, the competition is always there. So why not use this opportunity to set yourself apart from your competition? The more time you put into designing your homepage, the higher your competitive edge will be. Is the structure of your website structured or your design inviting, all aspects to highlight your individuality. This increases your presence and brings you advantages.
- Cost effective marketing
Reaching someone online is much easier than using tried and true methods like newspaper articles and posters. And most importantly, it’s less expensive. The advantage of timeliness also arises here. Short-term changes in opening hours, for example, you can change directly on a homepage and there are again no costs. These cost savings sustainably increase your sales.
Search engine optimized homepage
A good company homepage therefore draws the attention of interested parties to you. It is important to know that your company homepage should be search engine optimized. This involves entering certain key words (keywords) into search engines in order to then also obtain certain information on these search words. For search engine optimization (SEO), the use of these keywords is particularly important. This is because it helps the search engine to recognize whether your page offers added value to customers and provides information they are looking for. If it does, your page will be listed higher, which means your ranking will increase. This increases the number of visitors to your site, and therefore the number of potential customers.
Our SEO experts will be happy to help you with this issue and ensure that your website is listed highly.
Conclusion
So you see that having your own homepage plays a significant role in your long-term success. It is the starting page for your central internet presence. Through them you increase your availability. If you structure relevant information well, you will increase customer loyalty, because all questions will be answered for the customer. In doing so, you show how professional you are and the chance of winning a new customer increases. It offers you cost-effective marketing, you save costs for elaborate newspaper articles, flyers or posters. All these aspects increase your sales positively and the company’s success sustainably.
Create your own homepage through us
Our experts will be happy to sit down with you to create a custom homepage.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
