YouTube advertising cost

Advertise on YouTube

YouTube is one of the most visited search engines. Besides Google and Facebook, YouTube is a very popular source, as you can find tutorials and experience videos for pretty much any topic.

You can read about the costs you have to expect for YouTube advertising here.

YouTube as a search engine

To flesh out the above statement a bit more: Strictly speaking, YouTube is even the second largest search engine on earth and this without even being designed as such. It is more than fitting that Google acquired the platform after its runaway success and both find their home under the same umbrella company. As the trend continues to move away from text-based content to video, users are increasingly looking to the video platform for their advice. Ideal for those who want to solve people’s problems with their products.

Before you place YouTube ads

Before you even start advertising on YouTube, you should think about your own presence on the platform. Having your own successful channel is the best approach to a comprehensive campaign: to make people aware of your offer, there is no better way than to constantly create content that has added value and meets the needs of your audience. You shouldn’t be sparing at all in showcasing your talents and expertise: It’s the only way to position yourself as an expert in your field and create a favorable perception in which you stand as a professional. Once your brand or personality has the consolidation it needs, a comprehensive advertising campaign can work wonders.

What do I need for my own YouTube presence?

To even get started on YouTube, you first need a solid camera and a working microphone. If the latter is missing, you can also resort to a headset or a laptop internal mic. Ensure good illumination with a lamp or sufficient daylight. Avoid shadows and do some tests before you record seriously.

What has changed when you want to advertise on YouTube?

With the general presence of “Cancel Culture” and the heated political climate, Facebook is looking to be much more rigorous against controversial content in the future and much more specific in its filtering. Advertisements for nicotine and alcohol, prescription drugs, gambling or political content will no longer be accepted on the main area of the home page. These restrictions first affect the masthead on the homepage, but also affect the whole advertising policy of the platform. The advertising requirements and related rules are regularly updated and brought up to date. In terms of politics, the public was assured that this ban applied to any party, regardless of its orientation.

YouTube advertising as an Influencer

YouTube began as a platform for private short videos and quickly developed into the world’s most attractive advertising platform. The opportunity to earn money as an influencer ideally complements the traditional advertising that can be placed on YouTube. If you use both ways to succeed, you can quickly develop a very big explosive power and get a lot out of it for your business. Unfortunately, a lot can go wrong at this point: Anyone who violates applicable law as an advertiser or influencer must expect fines. For products that you have paid for yourself, it is not necessary to mark a related video as advertising, just as little for gifts under 1000 euros. Everything else must be noted and marked in the video.

Why YouTube is indispensable for entrepreneurs

YouTube’s monthly user numbers are 2.3 billion users: that’s 1/3 of all internet users and the surest sign that you need to be active on it. Thanks to the convenient use of the platform, it is the ideal tool for entertaining your existing customers and reaching new target groups. Moving images have a demonstrably greater effect on the psyche of recipients than any other medium: Information, entertainment and active learning merge and often cannot be distinguished. This is where your creativity comes in handy, because it takes a lot to get people browsing. The best advertising is to solve a problem of the target audience: this is the easiest way to gain attention and approval.

Tips for advertising on YouTube

As you can see, it’s hard to imagine marketing without YouTube. To get the most out of your budget, you need to find your niche: Google offers the best tools to define and serve your target audience. Anyone who wants to advertise on YouTube should realize that the opportunities on this platform combine the benefits of TV advertising (moving image) with the precision of digital targeting. This makes it very easy to prevent large scatter losses. If the targeting is reasonably correct, the main target group is served much better than with any other form of advertising.

Target groups on demand

On YouTube, you only pay for interested users and not for people who wouldn’t buy anything from you anyway. An advertising block on TV or a classic ad in the newspaper are passed over by the majority and the money would have been better spent on a YouTube campaign. With TrueView formats, you only pay when the recipient actually watches the video. YouTube advertising has been proven to create more traffic and conversions than any other form of advertising because users can be directly engaged and targeted through built-in links and dynamic call-to-actions. The path to the sale is thus extremely shortened.

Place YouTube advertising

YouTube Ads, as YouTube advertising is called in Google’s jargon, are served through the Google Ads interface. So you don’t need an extra login and also the interface should look familiar to you if you have placed Google Ads.

The advertisement is placed in 5 simple steps.

1. Upload the promotional video to your YouTube channel.
2. Give the video an apt title and a good description.
3. Choose whether you want the prospect to land on your YouTube channel or your website when they click on the ad.
4. Set your daily budget. You can also change this at any time.
5. Define your target audience.

Upload promotional video

For ads and videos, you should come across as professional. Your promotional video should be short and crisp, conveying all the information you want to convey in a maximum of 30 seconds. If you have a good video producer, you should book him. Otherwise, the product placement team will be happy to assist you and create a professional promotional video for you.

If you want to upload your video and you don’t have a YouTube channel yet, you will automatically enter the setup wizard.

Apt title and good description

This is the main way your video will be found. These details are also interesting for Google search, so you should pay attention to certain keywords. Analyze the market beforehand so you know which keywords to pay attention to. Otherwise, we’ll be happy to do that for you, too.

YouTube channel or website?

Linking to your YouTube channel only makes sense if it has already been filled with life. If you only have your promotional video online, link to your site instead. Often it also makes sense to create new pages, landing pages, for specific advertising campaigns that deal specifically with a topic.

Set daily budget

Especially if you’re a beginner at YouTube advertising, it’s hard to estimate the right budget. We’ll be happy to do an analysis for you so you can narrow down the scope. Otherwise, you can change the budget at any time.

Define target group

Google has quite a lot of user data. You can take advantage of this and define a fairly precise target audience that will receive your ads.

YouTube advertising prices

Advertising on YouTube has a high ROI, as the ad is only charged if users click on it or watch the spot for at least 30 seconds. You can specify whether the ads are allowed to be skipped to filter out more prospects. If your ad runs before a video, the user is already paying attention anyway – and if they see your ad, they’re more willing to click than if the video is just running somewhere on a web page.

The price of YouTube advertising is not directly comparable with other advertising measures. The ads, like Google Ads, are based on keywords. You set the keywords and bid on them. If they are clicked, they are settled.

Keep an eye on your advertising budget, especially in the beginning. Look at what time your target audience is online and what keywords are doing well. Some are just a waste of money, while others work very well.

YouTube advertising advice

Since we have experts for YouTube SEO and also video experts on board, we are happy to take care of your YouTube ads competently and reliably. We will first advise you in detail about your options and set up your advertising as profitably as possible for you. Why not arrange a free initial consultation right away?