Successful marketing on Instagram

We show you 5 tips

Successful marketing on Instagram – Instagram is one of the most used platforms in the world and therefore, of course, also an interesting opportunity for companies to increase their own awareness and generate additional customers. In this tutorial, we’ll explain how you can successfully market your company as an influencer on Instagram.

Successful marketing made easy

n this article we have 5 tips for successful marketing on Instagram for you. Instagram is one of the most popular social media platforms in the world. Users spend an average of at least 30 minutes in the app. For companies, the platform is an incredible opportunity to connect directly with customers. To use the app effectively for marketing, you should know our five tips. Let’s start with the first one:

Successful marketing on Instagram – Trends

The short video format Reels in the style of TikTok is particularly popular on Instagram right now. This is about mobile-first content, i.e. videos created with the smartphone. Reel’s ads are therefore no longer allowed to look like ads, because content in the style of a classic ad is immediately wiped away by users. The focus should therefore rather be on trends and creativity. Funny or creative reels are, are currently the best way to reach your target audience on Instagram.

Uses creative tools

Instagram is a creative place and as a company you should also be creative here. This means that the many effects, filters and features of the app should also be used. Important: Make sure that your profile has a certain recognition value. Therefore, always use similar filters for your stories, use consistent image editing and participate in a trend in your individual style.

Successful marketing on Instagram – Link your profile

Instagram gives you the opportunity to add a link in his profile. You should definitely use this function. Use the link to your website here or use Linktree to include multiple links. Instagram is one of the top ways to collect leads because users often visit your Instagram profile first, even before they’ve been to your website. Also, users who become aware of you through a post, influencer or reel have a much easier way to get more information about you and your service or product through a link.

Establish your own hashtags

Many companies have now established their own hashtags. One of the most famous company hashtags is “Shotoniphone” from Apple. If a user wants to draw Apple’s attention to a photo, the photo they took with their iPhone is posted with that hashtag. This, in turn, alerts other users to post a picture with that hashtag as well. So own hashtags attract attention and at the same time show the quality and also customer satisfaction of the products. Hashtags can also be used as campaigns to highlight trends or offers. Through the hashtag, the customer can then quickly and easily find all posts related to the campaign.

Successful marketing on Instagram – Influencer

Working with an influencer has many benefits for a company or product. An influencer has a community around them that is often the perfect target audience for a company due to their specific niche. Collaboration in the case can increase brand awareness and also the number of followers on Instagram. In addition, the influencer conveys a certain trust and provides additional content, which in turn can be used for the own feed. How to find the right influencer for your company, we have explained in detail in another video. If you have any questions about the topic, feel free to post them in the comments or contact eBakery, the social media agency.

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