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Add your own GIFs to Instagram Story
We explain how it works
In this Instagram tutorial, you’ll learn how to add your own GIFs to your Instagram Story and what you need to keep in mind. We’ll explain what GIFs are, how to create them, and where to post them so they appear on Instagram.
How to add your own GIFs to Instagram Story
Instagram is a platform that is very popular among its users due to its many features. Instagram Stories in particular are used millions of times a day. It is very popular to enhance them with the help of GIFs. By the way, the name GIF stands for Graphics Interchange Format and, as the name suggests, describes a special graphics format, similar to JPG. A GIF file is often animated and this animation repeats in an endless loop. But there are also GIFs that stop at the last frame after passing through. In social networks and chats, GIFs are mostly used to tell a joke or convey a certain feeling. GIFs that show a short segment from a particular movie, series or game are also often used. Many creators, influencers and brands have now also created their own GIFs to draw attention to themselves and strengthen their own brand. Now we’ll show you how you too can use your self-created GIFs on Instagram for your Stories.
How to create your own GIF
There are many different ways to create a GIF file yourself. You can create GIFs yourself in Photoshop or on GIPHY.com. You can use videos for this, for which you need the rights of course, or you film yourself in front of a green screen. After you have created your own GIFs, you must first register on the GIPHY website. GIPHY is an online database for animated GIFs. Once the account is created, you should now upload at least five of your own GIFs. Add appropriate hashtags to your GIFs, under which your GIFs should be found later.
Bring your own GIF to Instagram
After that, you should apply for a Brand Channel at GIPHY, because only when you are recognized as a brand, you can also find your GIFs on Instagram. You should consider the following points when applying: Your username should match the name of your company. The email address must include a company domain that also corresponds to your username. All applications must have an avatar image. When applying, it is important that you fill out everything that GIPHY wants to know in the form. For example, if you do not have an Instagram account, your application may be rejected. Also, your GIFs must meet GIPHY’s requirements in terms of quality. You can find more information on the giphy.com website.
Add your own GIFs to the Instagram Story - This is how long it can take
Now it can take up to two weeks until your Brand Channel is activated. GIPHY will notify you by email. From the moment you unlock them, your own GIFs will also be available on Instagram. To do this, you can simply search for your username under GIFs. This way you can use your own GIFs for your Instagram Story and make it unique. If you still lack the right social media strategy, we at eBakery are happy to help you as a social media agency.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
