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New Instagram algorithm 2024
Small Creators now have more reach!
The new Instagram algorithm 2024 is already active and provides some innovations. Small creators in particular now have more reach. This is because the content is now also displayed directly to non-followers. In order to take advantage of the change, we have compiled 5 tips specifically for online retailers. So it’s best to watch the video to the end and apply the strategy.
New Instagram algorithm 2024 - What Adam Mosseri says about it
This video is based on the reel by Instagram boss Adam Mosseri from 02.05. But what is the content of this Instagram reel?
Small creators therefore get too little reach, which is now to be changed. He mentions recommendations, i.e. suggestion displays, as one possible solution. These are tiles within the Instagram feed with content from creators you don’t follow yet. But how has the algorithm worked so far?
How has the algorithm worked so far?
Previously, this worked in such a way that your new video was shown to a small group of people from your followers.
If they interacted strongly through likes, shares, comments and watch time, this was positive feedback for the algorithm, so it also played the videos to people who were not yet following you. Exactly this advantage should now apply to all Creators. Whether long range or short range.
This means that the algorithm proceeds from Nichig to Mainstream. First the content is shown to a small audience who are interested in stand-up, if it is well received, then it is suggested to people who are interested in comedy in general, if it is also well received there, it is played out to the broad masses who simply like funny content.
New Instagram algorithm 2024 - the advantages
So even small creators should have the opportunity to reach a larger audience than the number of their followers. However, if you look at the post from the Instagram Creator account, it becomes clear that these changes will probably primarily affect the reels. So how should you behave as an online retailer who has not yet used Instagram? Here are 5 tips from us.
New Instagram algorithm 2024 - Our 5 tips
Tip 1: Concentrate on reels. These are best received on Instagram, so try to find vertical video formats that suit your industry.
Tip 2: Assume that the content will be suggested to people who don’t know you yet. So every video should make it clear who you are, what your mission is, what it’s about and, most importantly, VALUE. Nobody wants to see promotional videos on Instagram. For example, show benefits, explain the content from an expert’s point of view and get the new audience to interact. Tip 3: The best content is useless if the hook is bad. So try to find out the pain of your target group, for example. If you sell cleaning products, the first sentence should not be: “Hello, I am XYZ and I sell the product so and so”. Instead, a better hook would be. “Finally a solution for stubborn stains on your couch! Say goodbye to unsightly stains and enjoy sparkling clean upholstered furniture again.”
Use AI to your advantage
Tip 4: Use AI tools. For this hook, for example, I have our AI video script tool. You can use the tools completely free of charge and script and implement more videos in a short time. The link is in the video description. If you want to find out more, our AI tool playlist is also linked here. Tip 5: Use the momentum and create content NOW and on a regular basis. You should take advantage of the current situation and post content regularly. Because your following will not be built up by a single video. If your audience, which is explicitly interested in this topic, always sees your content in the recommendations, then they also know that a subscription is worthwhile.
What is Direct Replace?
But that’s not all the new Instagram changes.
Every platform, be it TikTok, YouTube or Instagram, pursues a goal. To offer people the best possible content on their platform. With Direct Replace, Instagram wants to push original content more. For example, if a duplicate of an existing video is recognized, the original content is more likely to be pushed by the recommendations. This means that accounts based solely on reposts could have problems with reach in the future, as Adam Mosseri says the following:
New Instagram algorithm 2024 - summary
Aggregators, i.e. accounts that collect and republish content from other creators, whose content will in future only be displayed to their own followers. For you as an online retailer, this means once again in summary: You should now create reels that are original content, i.e. not reposts that have an appealing hook and were created for an audience that doesn’t yet know who you are and what you do.
Social media agency eBakery
If you need help with this, we at eBakery will be happy to support you as a social media agency. Please make an appointment directly below.
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