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Create Pinterest Business Account
How to create your Pinterest business account
With this tutorial, we will show you how to create a business account on Pinterest to use it for marketing your business. Get a business account on Pinterest 2021 in 4 minutes with this Pinterest tutorial.
Create Pinterest Business Account [Anleitung]
In this video we will show you step by step how to create a business account on Pinterest. Pinterest has long been a powerful free tool for attracting customers and driving sales. It is even possible to run paid advertising to grow even more. However, for this you need a company account, which is quite easy to create.
Registration of your company account
The very first thing you need to do is register for a company account.
To do this, click on the register button in the upper right corner of Pinterest and a window will open with various options. The first one is the personal account, but in this case you don’t need it, you want the corporate account, which is at the bottom. Now you need to enter your business email address to which you want to receive new notifications and a password. After you have done that, you will receive an email in which you have to confirm your email address.
Create Pinterest Business Account - Create and Edit Profile
Now that you have completed the first step, you need to create your profile, which will best present your company. So upload your logo or a suitable image, specify your business name, your website and the country. The country is important because there are different options on Pinterest for some countries. Next, you need to choose a category where your business fits. Pinterest shows you the most popular categories here and even if it should be the case that no category fits one hundred percent, just choose the most obvious one or the option“Other“. Depending on what your business offers or who you are, in the next step you will need to select a category such as online store.
Individualization of your profile
Now Pinterest still wants to know from you if you are interested in advertising. This question has no effect on your profile and you can answer it as you like. Once you’ve taken these steps, Pinterest gives you several options to get started. You want to start with the easy stuff first to get your account started right, so you click on Build Profile. Now you can change your username and also you can add keywords to the displayed name to be found better – e.g.“eBakery Social Media Marketing for Online Merchants“. This also allows users to immediately see what they find on your account.
Create Pinterest Business Account - Make sure to include your keywords
You should also pay attention to keywords in the profile description. What words would users use to search for what you offer. Write a small text about your business and use as many keywords as possible. Once you have entered all the information for your profile, click on“Save” and next on “Verify”. You need to verify your website to confirm the authenticity of your Pinterest website. This is the only way you can access the analyses. If you’re not familiar with it, Pinterest provides detailed instructions. Extending, you can also verify your social media channels. For example, you can post your Instagram pictures to your Pinterest account and integrate shopping promotions. Pinterest now checks your website and unlocks it for you after 24h. You can also choose if and where you want to receive notifications. Just click through and adjust it to your taste.
Further adjustments
Back on your profile, you can add a cover image and create your first pins and boards that your audience might search for. To do this, click on the small cross at the bottom right and on Pin or Board. Give your board a name, which in turn includes the appropriate keywords for your target audience. Save at least about 20 pins on this board and start with about 5 boards to make a beginning and give your profile already directly an added value. To make your board more discoverable, you can add more keywords in the board editing. Of course, you can also start creating product pins directly and connect them to your store through the left button.
When you start posting more, you can go to analytics and monitor and evaluate what’s happening on your account.
For questions about Pinterest contact eBakery
If you have now created your Pinterest business account but want to optimize it, feel free to contact our social media specialists and schedule an appointment.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
