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Cleverly create a thank you page
Thank you page - a hidden marketing potential
A thank you page is primarily about a purely technical process. After a purchase of an item on a website, after a download or a registration, a user is assured by the Thank You page that his action was successful and that his data was submitted. But only a few people know that there is real marketing potential hidden in this process. In this article, we’ll show you how to get the most out of this page to build customer loyalty and drive repeat sales.
What information belongs on a thank you page?
After the “see-think-do-care” phases of the purchase decision, the user is in the care phase after a successful transaction. So the customer has taken the time to look at your product and has shown confidence in you. Why not reward him for it? Of course, the most important character trait of a thank you page is to actually say thank you. Furthermore, a professional thank you page should also include the next steps, such as whether a confirmation email will be sent, or whether the customer will be informed as soon as a package is sent off. A contact for possible queries should also not be missing. This indicates that your site is serious and that you take your time in case something goes wrong with an order.
Measures for effective design
But there are also several actions you can take to boost the customer loyalty page and drive repeat sales. After all, the goal is for a customer to buy more items in the future. It is also nice when your site is remembered positively or a customer leaves a good review. This is because potential prospects will become aware of you. By making active demands, you can try to create customer loyalty in this final phase of the buying process.
These include:
- Positive reinforcement of the performed action
It is important to show the customer that they have done exactly the right thing by purchasing your product. Sometimes it can happen that the customer regrets his purchase afterwards and compares it with other alternatives. You can try to minimize this so-called regret effect by positive influences. For example, you can congratulate him on the purchase of the product or emphasize the good quality. Also phrases like: “Welcome to our community” give a feeling of exclusivity and security and lead to the customer feeling confirmed.
- Offer newsletter
The customer has decided on one of your products, so a newsletter offers the perfect opportunity to deepen the interest in further products and not to miss any more offers. Of course, it is nice if he is additionally rewarded for it, for example, with an additional discount code or a sale action.
- Link to social media channels or members area
Customer loyalty is to be maintained in the long term. So isn’t it a great way to get the customer to leave a Like on your Facebook or Instagram page? You can encourage the customer to share their new product on social media, this creates a product recommendation. An invitation to a members’ area, on the other hand, demonstrates a relationship of trust. Through the members area, the customer gets access to exclusive offers, gifts and discounts. This increases customer satisfaction.
- Offer complementary products
You can use the thank you page to refer to complementary products, for example, when buying a lamp, offer a light bulb. The new items could then be added to the old order to save on shipping costs. Your customer does not have to look for products himself and saves additional costs. This cross-selling method can therefore encourage further purchases.
This is why the thank you page is worthwhile
As you can see, it can be worth investing some time in optimizing and designing your thank you page. Whereas this buying phase used to be seen as a purely technical process, today we know that it offers great opportunities to interact with the customer and thus strengthen customer loyalty. Gifts and discounts offered increase customer satisfaction and encourage repeat purchases. Inviting people to the members’ area creates exclusivity, and optimistic encouragement creates security. Of course, all this has a positive effect on sales. An important aspect is also the appreciation that you offer your customers. Because in addition to all these benefits, one thing must not be forgotten, of course: Who is not happy about a nice thank you.
Have thank you page created
Do you also want to make the optimal benefits of a thank you page work for you?
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