Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
User Experience - why is it important?
User Experience stands for the user experience
The term user experience (literally “user experience”, or UX for short) encompasses a person’s overall user experience when interacting with a website, app, or other product. Thus, it deals with the experiences and emotions associated with it. The more positive these are, the higher the chance of a positive user experience. Thus, if a user’s expectations are met by a positive experience, he or she is comfortable using a product.
Success factors
Thus, user experience is strongly linked to usability. We speak of good usability the more effective and efficient a page is or the more satisfied the visitors are. Does the website take too long to load a new page? Is it confusing? There are various factors that can have a decisive influence on the user experience and usability of your website.
These include:
- Functionality
Functionality refers to a smooth user experience. If, for example, the website functions properly, it does not crash and the loading times are not too long, the user’s trust in the product increases and so do the chances of a purchase. It also reduces the customer’s potential bounce rate and switching to a competitor’s site.
- Usefulness
Ease of operation is crucial. The menu navigation should be easy to understand, the structure customizable. An important aspect is also the topicality. Content must always be up-to-date and informative.
- Aesthetics
Visual stimuli and perceptions play a major role in the positive fulfillment of customers’ needs. However, since perceptions are subjective and affect everyone differently, a uniform design and clear structuring is advantageous.
So the UX should become a positive user experience for your customers. They should feel joy (Joy of Use). The Joy of Use is an important factor for the acceptance of digital media. This acceptance can bind the customer to you and your website or product. If customer loyalty is created, the result is possible customer loyalty. Even if the usage goal is reached quickly, a joyful experience is created during, as well as after, the interaction, which can lead to a good rating. Good reviews are important because they show potential buyers the competence of your product. As a result, these very prospects can become new customers. It will also positively affect Google ranking if your customer gets to their destination quickly, as you will drop in ranking if a customer needs too many clicks to reach their usage goal. By comparison, Amazon is designed to get a customer to their destination in just 3 clicks.
Our experts will be happy to advise you on how to create the optimal factors for your online store or website.
UX design and user interface
The point of aesthetics also leads to UX design. The basis for this is, for example, the composition of a target group to customize the user interface. You should adapt fonts, layouts and design to suit your target audience. Depending on the target group, the aesthetics can then vary greatly, e.g. an online store about kitchen appliances will need a different design than an online store for women’s fashion. The important thing to always keep in mind is that UX design puts the consumer first, which grows your customer’s satisfaction and leads to a strong UX. In short, everything must be set up so that the customer feels comfortable, stays and even wants to come back. A good design stays longer in the memory.
Often the term user interface (UI) is mentioned in the context of user experience. User interface refers to the user interface, the visual, on which interactions between a human and the machine take place. It is precisely this interface that should be used wisely to easily execute operational decisions. A UI designer deals with the visual presentation, i.e. the right color scheme, images and illustrations. You can say that UX design is the result of a good user interface.
Importance of the user experience
A strong user experience is a crucial criterion for your long-term success, because the result of positive user experience is reflected in important aspects. Satisfied customers and users lead to lower bounce rates, website reuse, and deeper customer loyalty. If the customer reaches his destination quickly, the chance that he will leave a good review as a result of the sense of achievement increases, which in turn leads to new customers. You will get a decisive advantage over the competition if your website exudes professionalism, it is functional and up-to-date. Through a consistent design, you remain well remembered by the customer even after the interaction and an emotional connection from the customer to your product is created. All this will bring you an increase in sales and profits in the end.
We improve the user experience
So you can see how important the user experience is and how significantly it can increase commercial success. If you are still undecided about how to increase the user experience for your website or product, or if you still have unanswered questions, our experts will be happy to advise you on the topic and explain all the options for optimization and analysis to achieve the best possible result together.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
