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How to become an Influencer on TikTok ?
This is what you need to consider
Getting started as an influencer on TikTok is the dream of many young people. But what do you need to build a relevant reach on TikTok?
We’ll give you tips for starting your influencer career on TikTok.
Watch our screencast or read the blog article below the video.
How to become an Influencer on TikTok ?
Now that we know from the last blog article what exactly an influencer is, what they do and what points you should consider for your influencer career on Instagram, let’s adapt the whole thing to the TikTok platform.
Comparison with the video platform YouTube
The good thing about TikTok is that the production effort is much lower compared to YouTube. This means that the barrier to entry is also low. All you need is your phone and a lot of creativity to get started.
On YouTube, professional lighting equipment, an expensive camera and high-performance post-production equipment, as well as an elaborate concept are almost taken for granted. In addition, there are many more levers you can turn to positively influence your YouTube SEO. While this can be positive for the content creator, it complicates the whole process and thus raises the barrier to entry.
Workload significantly lower with TikTok
With TikTok, these classic SEO measures are kept to a minimum, which gives you fewer options, but makes it easier to get started. For more info on TikTok SEO, check out our blog article. But if the existing SEO levers for more visibility are limited, so to speak, what should you pay attention to as a prospective influencer?
How to become an Influencer on TikTok ? - Tip # 1
A good way to generate reach is to develop a sense of which songs are currently trending on TikTok. You can find out on the one hand through the For You Page, but also through the Trend Page. The For You page is the very first thing you see when you open the app. Take at least 10 – 20 minutes every day to swipe through the videos and pay attention to which songs appear most often. Why every day? Well, trends usually last a maximum of 3 – 4 days on TikTok. So speed is very, very important on this platform.
TikTok lives from interaction
Even more relevant than was already the case with Instagram is interaction. If you get comments, answer them too. Respond to the people who are interested in you, otherwise the attraction for them to interact with you in the first place disappears. However, you should not only include creativity in your own videos, but also in the comments you leave on other TikToks. Because the more likes you get on it, the higher your comment will be displayed. That is, the listing of comments is not chronological, but relevance-based.
How to become an Influencer on TikTok ? - Use your own hashtags
The fifth tip we already picked up on in the Instagram Influencer video is “use hashtags”. But not just any, but your own. What large companies have already established, you can also take advantage of. You can read more about how the retail company OTTO successfully caused a sensation with the hashtag #machdichzumotto in our first TikTok blog. Reflect for yourself what makes you stand out, what is your USP, what is your TikTok account content and create a hashtag from it. Because once it’s used by people who sympathize with you and post TikToks themselves, it’s another way to spread what you represent, which will then be reflected in your reach and influence, which is what influencer marketing is all about in the end.
Greater chance of going viral through more watchtime
Our last but probably most important point. Put yourself in the shoes of the platform operators. What would you yourselves want as operators of such an app? Exactly, that the users stay as long as possible. And in which key figures is this reflected? The Watchtime. If you want to increase your chance to be shown on the For You Page of other users, try to build your video in a way that it will be watched as long as possible. Let’s take a look at how this can be achieved using a TikTok as an example. Whether you find the content suitable or not is up to you, it can be adapted to your niche based on these basics.
How to become an Influencer on TikTok ? - A practical example
To better understand the example, we recommend watching our screencast on “How to become an Influencer on TikTok ?”.
In it there is a TikTok on which you can see a customs vehicle standing in front of a residential building. The person filming walks past the vehicle to the front door and opens it. The text on it is “You come home from school and see this”.
What has been done here is to use writing elements first, which is highly recommended as it allows you to draw attention to an event that will only be seen in the next few seconds. So, on the one hand, it can create a certain expectation, as well as build up a certain tension. Because it is not said what exactly you see or will see. In addition, of course, the police or, in this case, customs vehicle is exciting, because you can already imagine in your head what might have happened. In any case, it seems dangerous in a way, because a police visit evokes certain associations in us. The last thing that was used was probably the most popular sound that exists on TikTok, which is confirmed by the 11.3 million videos in which it appears. Most often this is used when a mishap, mishap or something very negative happens.
In summary, the right text, the right music, the expectation due to the police presence and the fact that the door is only opened at the end of the video built up a tension that motivates us to watch the video to the end. This means for the creator of the TikTok in the end a lot of Watchtime and especially a very high relative Watchtime. By the way, this is also the reason why there are more 15 second clips on the For You page than 60 second clips.
For questions about social media issues, contact eBakery at
I hope we were able to give you some useful tips on what to look out for on TikTok if you want to get started as an influencer there. For questions about social media, contact our experts.
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