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Build Facebook Community
If you manage to build a Facebook community, subscribers will like & share your posts more, promote & recommend your brand. In this video you will learn the most important tips that Patrick Kriebel and Ali Oukassi have for you on this topic.
Learn more about Facebook and Google reach here.
Build a community
Want to build a community on Facebook? Especially if you are an online retailer and are currently in the process of establishing your products, a community can help you generate reach. For businesses, it also pays to build a strong community with whom you can share your company story. But how do you build a community? First of all, you should know that Facebook algorithm favors the use of Facebook Groups, videos and livestreams. If you focus primarily on groups, you can create a lot of interactions. In comparison, a public post would not accomplish that. These interactions bind users much more to a product, brand, or service provider.
Invest time
So Facebook groups are a good option for taking your first steps toward community. However, you should also be aware that you will have to invest a lot of time and energy in building up such a group. If you want to achieve that it grows quickly, you can also help it with advertisements. Otherwise, an organic build takes a certain amount of time, depending on the topic, it can sometimes go faster or slower. Groups like this always offer great opportunities to meet new people, learn about other experiences, and also expose you to things you may not have known before.
Interaction becomes business
First and foremost, such groups will not necessarily be about business processes. But you could gradually introduce your products to the community in the group. Run some advertising every now and then and maybe offer a discount code. Many groups have a commercial benefit and are designed for a business. Especially in the service provider area, it is currently a popular matter to have a group created. To solve problems with the interactions. If you help people in the group over a long period of time, they will be much more open to your products once you offer them to them. It also generates a lot of trust. An aspect that plays an important role for every purchase. If a potential customer is already familiar with a service provider, knows its background history and products, the probability is always higher that a purchase will actually be made.
Build trust
So it pays to manage groups as a service provider to make contacts. These days, there’s an abundance of options. For example, if you are looking for a locksmith, Google will show you a huge amount of locksmiths with good reviews. However, if you’ve already built confidence in a group, shown that you’re competent and can solve problems, you’ll stand out from that crowd and be much more likely to get assignments. It will cost you a lot of time for marketing and growth, but the benefits outweigh the costs. Of course, with the help of Facebook groups you will not only acquire customers. There will be many members who are merely acquiring the knowledge. But these are also important. Since they got the knowledge from you, they will consider you an expert and may recommend you through that.
Pass on expert knowledge
Dare to share your skills. The more time you invest, the greater the benefits will be. Share your expert knowledge, because where will you build a strong community in the long run, which will also support you in the end. Plus, there’s always the chance to meet great new people who can also share their expert knowledge with you. If you take it seriously, your community will keep growing, recommending you and supporting your business.
Want to build a Facebook community?
We can help you achieve rapid growth with the right strategy. Besides, we can support you with more valuable tips about e-commerce.
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