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Instagram Face Filter Tutorial
Use Instagram AR filters for your business
In this Instagram Face Filter tutorial, we’ll show you what AR filters are all about and explain why it makes sense to use them as a marketing tool. How to use Instagram AR filters for your business.
Instagram Face Filter for your business
In today’s episode, we’ll show you how to use Instagram filters for your business. You surely know the popular AR filters on Instagram. Dog ears, made up faces, etc.
I’m sure you’ve used it and thought of it as nothing more than a joke. But filters are much more than that, because they contain a lot of potential to market your business in a whole new way and the whole thing even for free. While advertising can cost a lot of money and is more likely to be perceived negatively or not looked at at all, Instagram filters offer the added value of “fun” which makes them gratefully received and shared.
Difference from Instagram filters for feed posts
Not to be confused with the Instagram filters for your photos that you post to the feed are the AR filters. They are made especially for the stories and include virtual elements. They are available with 3D elements, as color overlay or even with integrated games. Since 2019, Facebook has offered free software that allows anyone to create their own filters. There is hardly anything that is not possible with AR filters. The software is regularly renewed, presenting more and more functions. Face and gesture tracking allows effects to be placed in front of, above, behind, and on top of the face.
Create your own Instagram Face Filter
For your business, it makes sense to create your own filters and make them public so your followers can use them too. The goal behind this is to create the most entertaining filters possible that are beneficial to your followers so they will use them again and again. That’s why you shouldn’t just use brands, logos or slogans, but include elements that your followers would use. Your followers need to feel like they are benefiting from your filter and not advertising for you. When a filter is used by you, your filter name and account are automatically displayed. With one click, your filter can be saved and shared further. This, in turn, will automatically get you the attention of your followers’ viewers. However, the AR filters offer many more possibilities. You can even use it to bring your products to life virtually. For example, brands like Mister Spex, Ar have already created filters for glasses that you can virtually put on your face. Nike has provided shoes in 3D view and beauty brands make you up virtually.
Free advertising for your company
You see, there are many ways to display your products with AR filters to give your users a whole new shopping experience. The beauty of this is that users will use your filters not just once, but often if they enjoy it. To create your own AR filters, you need to download the Spark AR Studio program to your computer. Here you can either create completely new filters or insert your logos or similar into predefined templates. This process is not easy and requires enough time to create a successful filter. Of course, there are also companies that will take care of this process for you. So if you want to create a big campaign with brand new filters without a pre-made template to create 3D products, for example, it may be worth hiring professionals. If your filter goes viral, your channel will see an extreme increase in followers.
Try Instagram Face Filter on your smartphone
After you create your filter, you can test it on your smartphone using the Spark AR Player app. After a test run, you’ll need to submit the filter to Instagram to have it reviewed, which takes about 5 business days. You now draw attention to your filters with your own stories. Use them frequently and suggest them directly to your followers.
Feel free to contact us with concerns about Instagram and social media strategies
If you are aiming for other social media marketing strategies besides using your Instagram Face Filter, we will be happy to support you as a social media agency. Make an appointment for this directly.
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