Instagram Live Badge

How to make money with Instagram Live Streams

How you can make money with Instagram Live Streams using Instagram Live Badges is what this tutorial will show you. What are the requirements? How can you generate the revenue? And what should you pay attention to during the stream? All this in this video.

Instagram Live Badges - What do they do?

Instagram had announced in the summer of 2021 that they want to support their creators and influencers more. To do this, you already introduced some features, such as a bonus program that allows creators to earn money through your reels. Now comes another option. With badges in live videos, the community can now support creators during a live broadcast. To use the new Live Badges, you must be at least 18 years old and have a professional account, i.e. a Creator or a Business account with at least 10,000 followers. In Germany, the badges are already available, but this is not yet the case for all countries.

Here is how you can set them up

First, let’s take a look at how you can enable badges for your livestream: Setting up the badges is relatively quick and easy.
To do this, go to your profile and access the Professional dashboard. In the “advance your business” section, press the Badge button. Once you have completed this step, you can go to the Lifestream and tap on the badge icon. Now you need to confirm that you want to activate the badges. Add a title and you are ready to go live.

Instagram Live Badge - How much can you earn with it?

When your followers buy badges, it will be indicated by a heart next to their username. Additionally, you will see the total number of badges sold and your total earnings. If you want to get more info about your earnings, you can press “Watch” during a live stream. In the badge settings, you can view the total number of your sold badges at any time after a stream. Instagram offers three different badges, each of which can be purchased by your fans at a different price. The cheapest badge starts at $0.99, the middle one costs $1.99, and the most expensive one is $4.99.

Note the following things

In order to benefit from the feature, you should keep the following things in mind.

  1. Remind your followers at the beginning and end of the stream that you have activated the badges.
  2. Before streaming your story, ask your followers what they want to see from you in the live video.
  3. When badges are purchased during the live video, it will be shown to you. Interacts with users who have purchased one or more badges.
  4. Don’t forget to thank your fans regularly. You can do this during the live stream, directly afterwards with an audio message or with a marker in your story.

Social media agency eBakery

If you still lack the right social media strategy to go viral at all, we at eBakery are happy to help you as a social media agency. Please feel free to make an appointment directly.

Do you have questions or need an individual offer? Do not hesitate to contact us.


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