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New Instagram algorithm for reels
This information has been published by Instagram itself
You should pay attention to these new Instagram algorithm changes for reels – that is, the new video format that is very reminiscent of TikTok – starting in August 2021 to be successful on Instagram. Find out what these changes are and how to use them in our video.
What are Instagram Reels?
Instagram Reels are one of the platform’s newest features, which has changed the app from a photo sharing app into a video platform. As a counterpart to TikTok, Reels also provide more reach and visibility on the platform. Instagram has now officially revealed how the algorithm for your reels works.
New Instagram algorithm for reels - These are the 4 signals
First, explain the four signals they look for when recommending reels.
- Whether a user sees all the way through a reel,
- whether it will be liked,
- Whether it was funny or entertaining for the user,
- whether the user goes to the audio page and creates his own reel.
New Instagram algorithm for reels - the factors now influence the ranking
Next, they show what factors influence the ranking of reels:
1.Activity: They look at which reels you have liked and commented on, and which ones you have interacted with recently. Instagram will then try to show you similar reels. Then, in turn, they look at how you respond to those suggestions.
2. next, they look at past interactions with the person who posted the reel. If the creator’s content has been viewed frequently by you and you liked it, Instagram will also show you the person’s latest post.
3. information about the reel: here they look at the audio track, the quality and the format of the video. If it’s a trendy audio track that a lot of users just used and like, then it’s more likely that the algorithm will show your reel to more users. For Creator, this means: use trending music, make sure the video quality is good, and give users a reason to interact with the reel.
4. as a last point, they look at the information they have about the user who posted the reel and how many interactions this user had in the past. For a Creator, this means that an active account with a good overall picture is important, because they also look at the past. For example, negative points such as spam and shadowban are taken into account. The more trusted your account is, the more your content will be shown to other users.
On the other hand, you should not do this
In your post they also address points that make your reels not recommended by you: These are poor quality reels with watermarks. We had mentioned this topic several times before. Do not use your videos from TikTok with the TikTok logo.These are also reels with political themes. This is not the kind of content they want on your platform. And Reels, which are of political persons, parties or state institutions. That was all the official information about the ranking of Reels. However, without the right social media strategy, these will bring you very little as a company. So if you are still lacking this, we at eBakery will be happy to help you as a social media agency.
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