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Instagram Reels Play Challenges
Earn up to $4,000 a month with Instagram Reels
Make money with Instagram Reels
We already told you a while ago how you can earn money with Instagram Reels. With the Reels Play Bonus program, you get the revenue for your content directly from Instagram. In order to be able to use this, you must first perform an onboarding and read through and consider the guidelines for this in advance. You can specify any number of reels, which will be taken into account and monetized based on performance.
So there was a lot of interaction through views, likes, shares and comments, you will also be paid accordingly.
However, it applies e.g. to note that Branded Content can NOT be specified. So content that has already been financed by someone other than yourself.
So far so good. This bonus program continues to exist. In addition to this, however, this bonus program is now being expanded to include a new challenge program that is currently being tested by selected content creators.
What are Instagram Reels Play Challenges?
Adam Mosseri, the head of Instagram, cited his plan to put more focus on original content as the background to the whole thing. Literally, he said:
If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. We’re going to do more to try and value original content more, particularly compared to reposted content.
This means that in the future Instagram wants to promote and push individual creativity in the form of their own content as reels more than the diligence to share third-party content. There plays bspw. content from TikTok that you would not necessarily want to have on your own platform. But how is this supposed to work now and what is the big innovation? In short, as an extension of the “Reels Play” bonus program, the new “Challenge Feature” may soon be available to everyone. This should make it possible to earn up to $4,000 per month directly from Instagram.
How do the Instagram Reels Play Challenges work?
To reach this amount, you have to climb several levels, for which you have exactly 30 days.
Challenges may look like the following. The first is to create 5 reels with 100 views per reel, which will earn you $20 and automatically qualify you for the next challenge. After 30 days, this level principle then starts again from level 1.
So you can see that Instagram wants to increase quantitatively, but also qualitatively with original own content and lets you participate in it.
Social media agency eBakery
However, it remains to be seen whether Meta will make this feature permanently available to only a small group of creators in the future, as for example in the case of the “new” creator. at that time the Swipe Up link only for 10,000 subscription accounts or if the broad mass can benefit from it.
Write us in the comments if you would join the challenge program or if you see any disadvantages and would rather reject this feature. We are curious about your opinion. Otherwise, we wish you much success on social media whether with or without Instagram Reels Play. However, if you don’t want to leave it up to fate whether you’re successful on Instagram or not, but want to get started in the summer season with a sound social media strategy, feel free to get in touch with our social media experts. We are happy to support you as a social media agency.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
