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Use Instagram Story Highlights Effectively
Instagram tutorial
Want to create Instagram Story Highlights? In this video we show you how to use them effectively. With our 5 tips, your company’s Instagram account will gain luster and your subscribers will enjoy added value.
Using Instagram Story Highlights Effectively - What is it anyway?
Story Highlights are collections of selected images and videos that have been published as stories in the past. These can be selected and compiled from the story archive. In the profile they are visible as small, round images that can be found between Bio and Feed. As a user, you can create an unlimited number of Story Highlights and make them clearly accessible to visitors of your profile. Meanwhile, they’ve evolved from a collection of random images and videos to a strategic tool that can be used to build your Instagram profile and community in a targeted way.
5 tips on how to take advantage of the highlights
Highlights can be used to share important information or to show what users can expect from you on Instagram.To create successful Story Highlights, you should consider the following points.
Use a short word when naming your highlights. Long words are abbreviated with dots on Instagram and are not read by users. In order not to look like a spammer, you should not put every second story in the highlights, but really only selected content. Update highlights regularly and remove stories that no longer fit your style or brand. Keep it short, because at e.g.180 pictures, one loses the overview. This way you increase the chance that users will actually look at them. A guideline is 15 stories per highlight category. The minimum should be 4. The goal should be that you give your followers an added value.
Use Instagram Story Highlights effectively - Our ideas
Think about the benefits you want the highlights to serve. Should they inform about you, present a product or pass on tips and tricks? Creates them then with value added in mind.
If you don’t have any ideas for which categories you can create highlight, we have a few ideas for you. Product information or services, FAQ, Q and A, Instructions and How To’s, Recipes, Used Gear, Events, Behind the Scenes, Guides, Tips and Tricks, Team introduction, Personal about you, Dates and important dates. As you can see, Story Highlights can be used in many ways. You can use them to inform your followers and give them added value. This strengthens your own brand and makes your Instagram profile more attractive. But without a proper and holistic marketing strategy, even these will have only short-term success. If you are aiming for long-term success, we at eBakery will be happy to help you as a social media agency with your social media strategy. Please make an appointment directly.
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