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Instagram bio
Here's what to look for in the perfect Instagram bio
What to look for in an Instagram bio? How to write the perfect Instagram bio and use it to generate more reach on Instagram is what we’ll show you in this Instagram tutorial.
What is the Instagram bio?
The Instagram bio is on every profile and shows what an Instagram profile stands for. It is located above the feed, so it is the first thing you see when you go to an Instagram profile. For this reason, it is particularly important to use the full potential of organic. Through you can drive more traffic to other important pages and convince potential new followers about you. Let’s take a look at how the Instagram bio is structured.
The username and profile picture in the Instagram bio
Let’s start with the username. It is at the top of the profile. The important thing about the username is that it should be unique, as it will distinguish you from other users. If you need help choosing the perfect Instagram username, be sure to check out our video on it. Next you will see the profile picture. Here you should use a photo that stands as a trademark for your account. Use a good photo of yourself or your logo.
This is what you need to consider for the profile name and category
Under the profile picture is the profile name. This does not have to be as unique as your username and can be up to 30 characters long. When searching for Instagram profiles, only usernames and profile names from Instagram are taken into account, so you should definitely include terms here that potential followers might be searching for. This way you will be found better. If you have a business profile, you can select a category for your account. This is then displayed under the profile name and immediately shows what your profile is about.
Instagram Bio - The Profile Description
Let’s move on to the next element, the profile description. With 150 characters, there are three ways to make the best use of them. The first option is to describe the content. If you already have brand recognition and don’t need to explain what you stand for, it’s beneficial to describe what’s on your site. The second option is the exact description about you as a person or the brand. This option is especially important for unknown Instagram users. You can describe exactly what you do, what you stand for, and provide your values or other relevant information about yourself.
Further tips for profile description
The third option is the concrete offer. The bio can be used to refer to a workshop, a competition or a promotion. You can also point to your own hashtags that you have created, for example, to draw attention to yourself or to an action. If you write your profile description on your smartphone, the line break may not work. Your profile description will then be displayed differently from how you typed it before. To avoid this, you can write your profile description in the desktop version of Instagram. This way you will get the desired formatting without any problems. Instagram also allows you to add an external link under the Link/Page item. This appears under the profile description.
Instagram Bio - How to use the link
In most cases, a link is used here that leads to your own website. The link should not be too long and should directly show where it will take you when you click on it. This is the only way to ensure that it will be used. Think about the purpose of the inserted link. Want more subscribers to a blog, signups to a newsletter, or point out a new YouTube video? You should make the type of link dependent on this. However, if you would like to include more than one link, you can also use Linktree here, for example, to point to a landing page that will then display multiple links.
The Story Highlights and How to Contact Us
Below the profile description are the story highlights. They are not directly part of the bio but are particularly responsible for the overall image of the profile. They are also a great way to make important content easily visible to users. The last element is the contact details. Here you can give users the opportunity to contact you easily by e-mail or phone. Exploit your bio to show profile visitors who you are, what you do, and why people should follow you.
Instagram strategy with eBakery
Now you know how to write the perfect Instagram bio. However, if you are still missing the right Instagram strategy, we will be happy to support you. Get in touch with our social media experts to do so.
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