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Instagram Trend Report 2022
Trends on Instagram in 2022
What’s in and what’s out on the social platform in the coming year? Instagram has looked into this question and made a forecast of what’s in store for young users in 2022. In this video, we show you what trends you can expect next year.
Instagram Trend Report 2022 - What's hot next year
In this article, we’ll introduce you to the upcoming trends from the Instagram Trends Report for 2022 so you know exactly what to focus on in the future. Instagram explored the question of what’s hot on the platform in the coming year. To do this, they asked young users and drew up a forecast in a trend report. In it, they write that they got inside the minds of Generation Z to learn more about trending categories like music, fashion, artists, beauty, social justice and many more. This young target group is future-oriented and creates a new reality in which they want to live. Instagram is the place where inspiration is found, new territories are explored and completely new directions are taken.
Creator and Generation Z
The report shows that small creators in particular influence trends. Generation Z, i.e. users born between 1995 and 2021, plays a very important role here. In addition, most of the study participants agree that influencers now have a greater impact on culture than traditional, publicly known personalities, such as actors. Creators are on the same level as A-list celebrities, according to the trend report.
Instagram Trend Report 2022 - Music and Shopping
The report also reveals that shopping and music are expected to play an even greater role in 2022 than they did this year. One shopping idea, for example, is to introduce digital Thrift Stores. In fact, a quarter of the users surveyed plan to make purchases directly through Instagram. On the subject of music, they wrote “Music is going visual.” Instagram will play a significant role in the way we discover music, as new songs are constantly being discovered by users through short videos. Anyone who wants to make it on Instagram in 2022 should therefore focus on short videos now at the latest and not underestimate the young target group.
Instagram and the development of our society
It remains to be said that the acquisition of Instagram at the time was a real stroke of luck for Mark Zuckerberg and his team. In 2012, it was a mystery to many why Facebook spent the then astronomical sum of one billion on a small photo app. From today’s perspective, it seems like a no-brainer, but nevertheless, the factor that Instagram was run by only about 13 employees at the time and many didn’t really believe in the concept was decisive in causing some to doubt the tech giant’s decision and smell a bad investment. Today, the app is worth over 102 billion and the decision has paid off more than tenfold. Facebook anticipated the explosive power of the app and acted accordingly. Instagram will continue to take it all in the coming year, so you should be smart and plan ahead, just like the tech company did back then. In this article, we’ll give you tips on how to make 2022 your Instagram success year.
Instagram Trend Report 2022 - Influence and Power
Instagram’s influence is becoming more dramatic and dominant. Although Facebook officially boasts higher user numbers, Instagram is definitely ahead. Productive engagement with the app is much greater than with the initial “mothership” Facebook: For younger people of Generation Z, the Facebook account serves only as a “mandatory” thing, while the real party goes down on Instagram. Although the initial gold rush has slowly subsided and Usage has now become a routine, Instagram remains the most important platform for your business in 2022. The fast-moving nature of content and algorithms will require more investment and effort than usual: the pressure exerted on companies will again increase extremely. Time pressure will increase because the marketplace will demand faster and faster, more and more content, and you’ll have to restructure your plans accordingly.
Competition and rivalry
Interestingly, the competitive behavior that is commonplace among businesses active on Instagram will continue to expand to individuals. Although this development has been criticized for many years, the Covid-19 crisis will make it even worse: The pandemic is increasingly restricting analog life and causing us to flee more and more into digital spaces: So there is plenty of provision for a pool of potential customers and new target groups.
Instagram Trend Report 2022 - What is Social Selling?
Anyone who has followed eBakery’s content knew beforehand that the classic shopping spree is becoming increasingly irrelevant in the never-ending pandemic. Especially because social media has become more and more attractive as a shopping option, your products need to be staged better and smarter. The boundaries between private and business life are becoming increasingly blurred, and personal customer contact via DM is the new way to build the right relationships. Maximize these opportunities and get the most out of your business.
Facebook as a ghost town?
It seems that the “mother ship” Facebook has had its day as the platform for social media: Anyone browsing the platform will see that it seems to be emptier and emptier, and that fewer and fewer users are hanging out there. But this impression seems deceptive. Despite various media scandals and bad press, Facebook is still the undisputed social media king with its nearly three billion users. The declines of Generation Z are offset with the constant expansion to new target groups and the introduction of new features. Because many scandals and the flight of the young generation to Instagram, has tattered the image of the group, the renaming of the umbrella company to “Meta” comes as a call. Facebook is no longer the sole draw, but only a part of the whole.
Instagram Trend Report 2022 - Sustainability and Wokeness
Sustainability and wokeness will reach new heights among Generation Z in 2022. In addition, due to the severity of the pandemic, conditional, wellness and mental health topics will be added. These key topics range from the economic design of houses and apartments, to new recycling methods.
New opportunities for e-commerce
Already, nearly 30% of all respondents expressed that they shopped via social media. Over 50% expressed that they find out about products on Instagram. This development should be noted by anyone who wants to sell their services: In 2022, many more features will be added to help you make this work for you.
Instagram Trend Report 2022 - The transformation of professional life
More and more members of Generation Z are losing faith in conventional educational paths and are aiming for a career as an influencer. This is something to consider, especially if you are looking for new employees: a good DM correspondence can be better than an attractive application. If you still lack the right social media strategy, we at eBakery are happy to help you as a social media agency. Please feel free to make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
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