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LinkedIn Premium
Who are the paid LinkedIn models suitable for?
LinkedIn Premium ✅
Who is LinkedIn Premium suitable for? What are the models? How much do they cost? And what advantages do they offer? These are the questions we address in the LinkedIn tutorial.
LinkedIn Premium - Is the standard version enough?
For LinkedIn users, at some point the question arises whether a premium membership makes sense for them. Depending on the model, different costs are incurred by the user. We will now take a closer look at these models. LinkedIn is free for members and businesses who create a standard account. The standard version is suitable for those who want to use it to build a professional online presence. In this model, members have access to almost all the functions of the network. You can request contacts, search for members or write with a member if you are already networked with them. Messages without this networking are called InMails on the platform. These can only be sent by members with a premium version.
LinkedIn Premium tariffs at a glance
Two premium rates are offered in Germany. Different costs are incurred for the two tariffs. The choice is between: Premium Essential and Premium Business. LinkedIn Premium Essential is 10 euros a month or a one-time 99 euros a year. Through this option, all profile visitors can be tracked and it is possible to send up to 5 messages to users who do not belong to your own contacts. In addition, users who have chosen this tariff get advantages when applying for jobs. You appear at the top of the evaluation list and can compare yourself with other applicants.
LinkedIn Premium Business is the more expensive option. Here you pay 44 euros a month with an annual payment. Through the variant, one can send 15 InMails, search for other users without any restrictions, see profile visitors and view insights from companies. It is also possible to participate in online video courses.
The features
In addition, this model also offers the career benefits of the other premium model. LinkedIn Premium is especially interesting for users who are looking for a job or use Linkedin for strategic marketing purposes. Moreover, the additional features are very useful for building reach on the platform. Namely, the InMails and the possibility to see profile visitors are especially important. Users who use LinkedIn professionally, such as salespeople, recruiters, and marketers, but also applicants can definitely benefit from the advantages of a premium membership. In addition to the Premium model, there are other models on LinkedIn that are worthwhile for very specific goals, such as job postings, managing leads, or finding candidates.
Which model you should choose therefore depends on your goals and cannot be said in general terms. However, it is certain that you will not get around a paid model if you use Linkedin professionally.
But LinkedIn is just one channel. If you still lack a holistic social media strategy, we at eBakery are happy to help you as a social media agency. Make an appointment directly.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
