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New video features on Instagram
Convert old stories to reels / Convert old posts to videos
There will soon be two new video features on Instagram. On the one hand a tool that converts old stories into reels and on the other hand a tool that turns posts into videos. If you want to know more, check out our Instagram tutorial.
New video features on Instagram - Instagram is no longer a photo platform
It hasn’t been long since the Head of Instagram announced that Instagram is no longer a photo sharing app. Since then, the focus of the platform has been on video and, with Reels, especially on short videos. But since Instagram has actually always been a platform for sharing photos, the behavior of most users on the platform hasn’t changed yet. Millions of posts are still shared every day as photos and also as stories.
Instagram now wants to encourage these users to create Instagram Reels even without videos. For this, there will soon be a feature that allows you to add music to images and then put this format in the feed as a kind of video. This feature should give an image more impact and a better chance to compete with the new video formats.
New video features on Instagram - The Montage Feature
The second novelty is the Montage feature. It’s meant to give users the ability to create reels from Instagram stories. A story should be combinable with other stories afterwards. In addition, music can be deposited and text can be added. Old content can thus also be recycled for reels.
The feature gives users an overview of all the stories they have posted. Instagram then automatically creates a video and suggests the appropriate music for it. This feature will significantly speed up and simplify the process of creating reels.
Instagram Content Recycling
Actually, content recycling has been an issue that Instagram doesn’t want to support. Just recently, the platform stopped the feature of sharing feed posts in Stories. However, it is believed that Instagram wants to use this feature to encourage many users who are not yet using reels to create them. So Instagram Reels should still be brought forward.Nevertheless, the question is whether stories cut together as a reel will work at all, since the focus of Instagram Reels is usually on entertainment.
If you are still missing the right social media strategy, we at eBakery are happy to help you as a social media agency.
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