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Omnichannel with eCommerce ERP VARIO
What can VARIO’s e-commerce ERP system do? What’s so special about electronic price tags? What kind of information can you get on your phone via NFC? And to what extent do digital price tags (ESL) make the omnichannel sector more attractive?
ERP system VARIO
With VARIO’s e-commerce ERP system, you not only have a checkout app for omnichannel, but also electronic price tags. Electronic price tags are not technologically integrated into many systems. VARIO has taken it as a challenge to change this fact. Above all, it’s about digitizing a stationary store as well. In other words, bringing an omnichannel seller one step closer to online retail. This is especially important in today’s times, as digitalization continues to advance and e-commerce takes on an increasingly important role.
Digital price tags
Digital price tags enable a whole new customer approach. Pictures can be displayed and article information can be given. For example, there is an item on a particular shelf and the electronic price tag can tell you exactly where that item is by flashing. Due to these properties, many dealers use it not only in the store, but also in the warehouse, workshops or production. Especially in the warehouse it can be extremely helpful to find items faster and thus save time at the end of the day.
How does an electronic price tag work?
Wondering how an electronic price tag works? Where does it get power from? In fact, there is a battery in the device. Similar to e-book readers, power is only required when a change is made. This means that once you have an indicator on it, the label no longer consumes power. Power is not consumed again until you make a change or play a new design. Especially with special promotions, for example, you will quickly notice how convenient such a system is. For example, if you want to set a discount on 10 items, you don’t have to pick out every single item and relabel it. Instead, all you have to do is change the price once in your ERP system and it will be reflected in the electronic price tags.
Many advantages
This allows you to easily combine the digital world and omnichannel. Because this way you can change the price for your online marketplace and the one in your store in just one step. As an online merchant yourself, you surely know how precious your time is. If you use the ERP system, it gives you new flexibility. Large companies in particular have been using the digital price tag option for some time. And that’s because it saves them time and also costs. For example, do you want to add a QR code to be able to scan with your smartphone and get information? This also does not pose any problems. Furthermore, an NFC function is also available.
Try it out
All of this can help revive offline retail. Of course, online retail is becoming increasingly important, but there are still enough people who prefer offline retail. The broader you set yourself up as a trader, the greater your opportunities to succeed. Online retail is in a constant state of change. Whereas offline retail often remains the same over a longer period of time. Why not bring in new functions and a breath of fresh air with an ERP system? With a digital price tag, it’s even possible to refer to your online store should a customer be in the brick-and-mortar store and still need some time to think. If you want to try the software first, there is a free trial version. So you can convince yourself of the many advantages.
You are interested?
Are you interested or do you need more information? Feel free to contact VARIO or us for this, we can support and guide you in any of your concerns.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
