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Usability is a very important topic for online stores. A store should convince users from the first moment, from the design to the ordering process. The topic of mobile commerce is also important here, for example, because after all, 70 percent of visitors leave a store if it is not optimized for your mobile device. Learn now how you can increase the usability of your online store.
In this video we have 5 tips for you, with which you can increase the usability in your online store:
Easy navigation
Often, many stores overwhelm their visitors when it comes to navigation. Here you should concentrate on the essentials to keep the navigation as simple as possible. Less is more also applies to mobile optimization. A logical page architecture, few main categories and a small number of sub-levels will increase the usability of your store visitors! Buttons should be easy to spot and not compete with the attention of other elements. Once the customer has reached his shopping cart, it should be easy to leave it again by clicking the “back” or “continue shopping” button.
Product search
The product search should also be made as simple as possible. Products should be sorted into meaningful product categories and easy to find using the search function.
Product information
Once a customer has found the right product for him, meaningful images and, ideally, videos as well as an informative description must present the product in the best possible way. Here you can also provide additional information such as a size chart.
A quick and easy checkout process
Once a customer has made a purchase decision, a simple and fast checkout process ensures that a customer completes the purchase. A good option here is to offer a direct purchase, for which a user does not have to create an extra customer account. Instead of a multi-step checkout process, we also recommend you to use the one-page checkout, where the order process takes place within one page.
Operability on the touchscreen
The special thing about surfing with a cell phone or tablet is that users do not use a mouse pointer for navigation. This should definitely be taken into account when designing the mobile view of your store. Also avoids users having to zoom in to see a button or product description. When operating the mobile version of your store, you should also prefer to use special features such as “swiping”.
How the Afterbuy partner eBakery helps
As an experienced Afterbuy partner, we can help you with the multi-channel connection of your store, for example. This also indirectly improves usability, as every user can store via the platform on which they already have an account.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
