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The abbreviation PR stands for Public Relations and means in German, Öffentlichkeitsarbeit. The term essentially describes the communication of a company or organization with the public or a target group.
In this video, we take a look at what exactly PR is and why PR work is important for a company:
PR is often equated with advertising, but this is not correct. Advertising is set for the short term and is intended to drive sales or reach. Compared to advertising, PR is set for the long term and is intended to create a positive environment. Nevertheless, communication between the advertising department and the PR department should be well coordinated, as there is always overlap from both areas.
More than just press relations
PR is often reduced to press relations alone, which is also incorrect. PR means the whole area of a company’s overall communication. This begins with customer care, through communication between employees, to press relations with journalists.
The image is the focus
The main goal in all this is to build a long-term positive image of a company, which is very important for a company to improve the reputation of the brand and increase people’s trust in it. The success of a brand depends very much on how the public perceives it, and it is only through the creation and maintenance of a positive external image that trust is built up between the company and the public. This point is very relevant for a company, because in the long term, this is how potential new customers, partners and investors become aware of the company. In PR work, it is therefore very important to highlight the individual added value of a company so that the right target group can also be reached. In addition to these tasks, however, PR can also be used to draw attention to a particular issue or to form opinions on specific topics. In addition, the PR department remains in constant communication with customers and other interested parties, which in turn creates more transparency.
eBakery also helps here
In summary, PR is very important for companies, as maintaining relationships is crucial for a company’s long-term success Furthermore, PR work covers many topics, all of which are responsible for the brand’s reputation, i.e. reputation management. If you have a need for related services, we will also be happy to help you with content marketing or even brand marketing, as well as many other related topics. Just get in touch with us!
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
