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The percentage that indicates how often a certain keyword appears in a text is called keyword density. However, there are no optimal orientation values, because ultimately a text should always be written in a user-friendly way.
Watch this video to learn more:
When a search query is entered into the search engine, pages appear that contain the matching keywords. For this reason, many SEO experts strongly believe that the frequency of a certain word has a positive effect on the ranking. The theory behind this is that the search engine assigns a higher relevance to a page due to the high frequency of the keyword.
The practical experience of eBakery
However, in our experience, this is not the case. Of course, it helps the search engine if a text contains the appropriate keyword a few times. However, this happens with qualitative texts all by itself and does not have to be forced unnaturally by a high keyword density.
Do not overdo it with keyword density
Because if the focus is placed on keyword density, it can quickly happen that texts are reshaped, which are then worse to read than before and thus even rank worse. To do this, imagine a text in which a specific word is used at every opportunity. This is more exhausting than helpful. Such a sentence would be e.g. the following: There are some things to consider with the keyword density, because the keyword density can also lead to the fact that the text becomes unreadable because of the keyword density.
So you see that such a sentence shows the search engine what it is about, but the readers are not satisfied with it. Google’s priority is user-friendliness and therefore also the quality of a text. So there is no point in trying to fool Google. It makes much more sense to write the keywords in the right places, like in the headline and the title. In addition, there are other factors that determine the ranking, such as the use of synonyms, readability, text length, genre or graphic implementation.
In addition, too high a keyword density can even lead to a penalty from Google, since a text that was written solely for ranking purposes violates Google’s webmaster guidelines.
Conclusion
Our conclusion on the subject is that keywords should not be missing from your texts, but that they should be included naturally if they add value for your users. Theoretically, the concept of a high keyword density to rank better makes sense, but in practice this concept only leads to unnatural texts, dissatisfied readers and in the worst case to a penalty from Google itself. Therefore, focus on content rather than keyword density.
eBakery helps you with SEO
By the way: If you need support in SEO, we are your contact. We are also familiar with special topics, such as YouTube SEO. Just submit the contact form and get in touch with us.
Do you have questions or need an individual offer? Do not hesitate to contact us.
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