Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
JTL-Wawi: 3 reasons why you should sell on WAYFAIR
Wayfair – a marketplace for furniture, accessories and decorative items with a huge marketing power. This marketplace is what today’s video is all about. Mohamed Ali Oukassi and Marvin Zimmermann explain why you should sell on the Wayfair marketplace. If you use JTL-Wawi, you have the advantage to benefit from the marcos software Unicorn 2 interface. Interest aroused? Then feel free to check out the video.
The marketplace Wayfair
As an online merchant, you are offered a large number of different marketplaces these days. As e-commerce commerce becomes more and more significant, it is especially difficult for new online retailers to keep track of everything. Because each marketplace has its own individual advantages. Wayfair is a US e-commerce mail order company that originated in 2002. Today the company offers for sale a variety of products from over 11000 brands. These include mainly household products and furniture but also toys and pet accessories. Thus, Wayfair is a large online retailer, but also acts as a marketplace. You offer products in the field of home and accessories? Then we’ll give you several reasons why you should choose Wayfair as your marketplace.
Wayfair is a closed marketplace
Wayfair is a closed marketplace. This means that if you want to register, you have to contact the sales team and there is no registration form compared to other marketplaces. If your product range fits the marketplace, you will be accepted and can sell here in the future. While this process may sound more involved than other marketplaces at first, there are some advantages to a closed marketplace. By scrutinizing your products, you end up getting a lot less competition for listings. Think of big names like eBay or Amazon. Of course, these marketplaces offer great reach, but how many merchants offer similar or even the same products as you? To stand out from the competition on such marketplaces, you need structured templates and a well thought-out SEO analysis. If you are not a professional in the field, you will probably have to invest money for it. With Wayfair, this is no longer the case and the revenue gained belongs to the retailer alone.
Not a pure marketplace concept
Since Wayfair is not only a marketplace but also an online retailer, Wayfair also buys products from merchants. So not only are your products sold, there is also the opportunity to generate additional revenue through sales directly to Wayfair. And it works like this: As a retailer, you have full control over your products. So you communicate to Wayfair what products you want to sell, in what quantities, and at what price. Then you get the order and sell to Wayfair. In the long run, this is a great way to have an additional positive impact on your sales while always staying in control.
Great marketing
Maybe you’ve noticed Wayfair’s commercials while watching TV? In fact, Wayfair does a lot of marketing to expand its reach more and more. In America, Wayfair is already known as a billion-dollar retailer and has been gaining a foothold in Germany for some time now thanks to its intensive marketing. Through television advertising, but also Google advertising, Wayfair reaches an enormous audience, because this is how potential customers come across the marketplace who are not specifically looking for it through an Internet search. The development of international marketplaces coming to Europe has been observed for some time. It is always an advantage that marketplaces are already successful and have also gained experience. Because this way, they can provide you with good marketing strategies and a safe selling environment as an online retailer.
Wayfair interface
Besides all these advantages, various technical aspects always play a role. You offer exactly the product range that Wayfair needs, but don’t know exactly how to connect to the marketplace? If you use JTL, Unicorn 2 has developed a suitable solution. Because Unicorn 2 is a multichannel software, with which you can connect JTL-Wawi to different marketplaces. In this case, Wayfair as well. This interface allows you to control all important processes from JTL-Wawi. All your product, supplier and customer data is also located here. JTL’s merchandise management is free of charge and you can also test Unicorn 2 free of charge for 14 days. The future of online retail is multichannel – try it out and become a successful online retailer.
You want to sell successfully on Wayfair?
As a JTL partner, we are happy to support you in all technical steps. Additionally, together we can develop the exact strategy that fits your needs. So that nothing more stands in the way of you and your success.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
