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Interview with Mario Reinwarth about YouTube Ads – Part 2
How to create the perfect YouTube video ad – Soundtracked PowerPoint presentations as ads on YouTube? Unaesthetic, but effective! Learn how to drive your business forward with this method in the latest video. Learn more about eBay and Amazon product videos here.Use YouTube wisely
YouTube is the second largest search engine in the world, with approximately 1.9 billion people using the site every month. As an online store owner or online retailer, this means that with the right strategy and good video ads, you can make this reach work for you. For customer acquisition or brand awareness. But how do you create the perfect YouTube video ad? Here we explain some aspects that you should pay attention to.
Video Sales Letter
There are several ways to run successful video ads. Of course, you could just film your product and spread the message that goes with it. Because that’s why you’re creating a video ad. You want potential customers to be aware of your product. A more effective variant is to work with Video Sales Letter (short:VSL). This variant is simple, because here spoken reading aids are faded in. As a rule, it is a PowerPoint presentation. A certain script is created in a certain pattern, in which a text can then be read aloud. This method is easy to implement and also more effective in direct comparison to a normally recorded video. For you, this means that you can create profitable video ads even without a big budget and professional help.
YouTube Templates
If you have little experience with PowerPoint and want to try something different, there is the additional option of working with stock videos. If you don’t have the right video material, you can find it in various libraries and use existing file material. All you have to do is do some research and record it yourself in the end. You can also use suitable video templates. To make good use of them, they must be processed accordingly. If you need help, there are several marketplaces that can assist you. If you are looking for ready-made templates, you can buy ready-made designs for a small fee on envato.com, for example. If you then need to customize, fiverr.com can help you. Fiverr is an online marketplace for digital services. Here you will find employees who will quickly make an adjustment.
Pattern Interruption and Call-To-Action
Even if you are professional yourself and can customize templates well, it is usually faster with the help of a service provider. And you can build a perfect video ad in a short time already. The important thing here is to pay attention to pattern interruption. Pattern interruption means that you get the attention of your users with a certain action. And that in the first 3-5 seconds. These are crucial, otherwise the likelihood that users might quickly click away increases. Also important: Place a call-to-action at the end of the video. To do this, you should display a link that encourages people to subscribe to your YouTube channel or click on an online store, for example. Depending on whether your user is using the desktop version or is mobile, the link will be displayed at a different position. To optimize this aspect, you can get an additional template. This ensures that, for example, with certain arrows, exactly the link is pointed out.
It's the tone that counts
It is important that the call-to-action links work properly and are easy to find, because this is the only way you can make a profit in the end and generate a return on investment. Your video ad will only be professional if users can easily find the links on both desktop and smartphone. Further important for a professional video nowadays is not necessarily the picture quality, but the sound. If you are thinking of expensive equipment, there is also a cheaper option. For example, on Facebook you can find so-called spokespeople in certain groups. In most cases, the speakers are still at the beginning of their careers. Therefore, references are most important to them and they do not charge a high hourly wage. This way you can have your ads voiced inexpensively – and in a professional quality.
Try out different variants
Especially in the beginning it is important to try out which product works best with which variant. Therefore, it is helpful to be able to save budget. Once you have found the perfect variant, you can also invest in voice actors with more experience. Even though a site like YouTube has been around for a while, not many agencies have really taken a professional approach to video marketing. Mistakes can therefore easily happen and ensure that a video ad does not achieve the desired effect at first. Most of the time, the mistake is in the details and you can achieve new success with a small change, e.g. a new keyword or a different template. Try out different variants and gain experience. Watch for ads and record them with ScreenFlow or Jing if necessary. This way, over time, you can create your own library that you can always access when you need it.
Want to run perfect YouTube video ads?
If you are still undecided about how to implement these aspects, our experts will be happy to assist you. Together we will optimize your video ads to generate maximum success and profit.
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