Shopware Agency
Shopify Agency
JTL SHOP 5 Agency
Gambio Agency
Magento Agency
WooCommerce Agency
PrestaShop Agency
Xentral Service Partner Enterprice
VARIO Service Partner
Odoo Agency
Amazon Agency
eBay SEO
Otto SEO
Google SEO
Google Ads
Social Media
Facebook Ads Agency
Instagram Ads Agency
ChatGPT Agency
Link Building Agency
Ecommerce Tutorials
eCommerce Podcast
SEO Tools
AI Tools
eCommerce Facebook Group
Improve online store conversion rate
5 tips on how to turn prospects into customers
How you can improve the conversion rate for your online store is revealed in our video. We have 5 tips for you on how to turn prospects into customers. Read more in our online store tutorial.
Improve online store conversion rate - this is how it works
This video is about the means by which you manage to turn interested site visitors into customers.
Because this very process is called conversion. So conversion from prospect, to buying customer.
You have probably heard of the so-called conversion rate. We will now deal with this one.
What measures you can take to improve your conversion rate.
This is how many touchpoints the prospect needs to make a purchase
But what does it take to convince a prospect that they should buy from you?
To put it in marketing terminologies, it requires touchpoints, i.e. points of contact between prospective customers and the company. This can be the Google ad, the organic result, the Facebook ad, the email newsletter, the review, the recommendation of a friend or the YouTube video. On average, Germans need around 5 touchpoints in the consumer goods sector, compared with around 7 in the consumer durables sector and around 8 in the service sector.
But which top 5 means are available to you to optimize your conversion rate, you will now learn.
At the beginning is the competitor analysis
The very first measure should always be the competitor analysis. Because you have to be able to reflexively place yourself in the market. How strong are you compared to the competition? What can you copy, but how can you also differentiate? What is your USP? Often the price does not always have to be the decisive criterion. It can be an aesthetic look, fast performance or a performant search engine in the store. By the way, you can see how to perform such an analysis for Shopify in our linked blog article.
Improve online store conversion rate through seal of approval
Our tip # 2 are quality seals. This can be a Trusted Shops badget on your own website, but also rich snippets in the Google SERPs. We have already used the whole thing for JTL, but have also gone into the basics of what rich search results are, in case you don’t know what the term means. Otherwise you can use e.g. Enter “Amazon SEO” in Google and you will see our landing page with the 5 stars above. These attract attention and radiate trust.
On the other hand, however, ratings could also act as a seal of approval. Because if these are written in a positive and confidence-inspiring way, they also radiate trust. Therefore, an should integrate them in the category detail and product detail page.
Why service is so important
In addition to an analysis and confidence-inspiring measures, however, the service should also be right in the end. If the customer has a question, there is no salesperson to advise him in the online store, as there is in a retail store, or is there?
You have the option of integrating a live chat app, which the customer can then use to ask questions and not end up going to the competition because they don’t understand something. One option for Shopify, would be Tidio. We have already made an extra video about that as well.
Improve online store conversion rate - Tip # 4
But of course, what would be even better than raising and answering questions would be to answer questions directly.
What better way than a product video to showcase your product in a clear and understandable way and to convey all the information in a condensed form. That’s why our tip #4 is to integrate product videos. Because if the customer is convinced of the product and knows what he is buying, his willingness to purchase it from you will also increase.
The A/B comparison
However, at a certain point, when you have already implemented all the conversion optimization basics, your own analysis becomes necessary. Namely, the classic A/B comparison. Do you sell more if the offers can be seen directly at the top of the store or should the “About Us” video rather be at the top to convince the customer of your concept?
Of course, this may be different for each online retailer. That’s why there are for Shopify bspw. Neat A/B Testing.
This plays one version of the store to some site visitors and the B version to others. Now the customer behavior is tracked for a certain period of time and at the end you can see which variant performs better.
The summary
So, in summary, conversion optimization is closely related to trust, performance and quality, service, and of course, reach. At the beginning, you can’t avoid a competitor analysis, but you should also ensure trust through badgets, rich snippets and ratings. To avoid any more questions, you should integrate product videos for the products where it makes sense, and if there are still questions, provide a live chat app in the store so that customers can get their questions answered as quickly as possible. If the store is running well, but could run better, it is recommended to get an expert analysis, with the necessary indications of what needs to be changed. Then you can use an A/B comparison test app to see if the store really performs better with the changes or if you leave the store as it is.
Improve online store conversion rate with eBakery
If you want to have the whole thing done by experts, we at eBakery will be very happy to help. Please feel free to make an appointment directly.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
