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Instagram Branded Content
Instagram's new branded content tool
With Instagram Branded Content, collaboration between brand and influencer becomes even easier. What has changed, what the Branded Content Tool now makes possible and what the Branded Content Reels appearing in Germany are, you can find out here.
Instagram Branded Content - What does this tool do?
Instagram is creating more and more opportunities for active creators to earn money more easily. As already announced by Adam Mosseri, the Head of Instagram, the goal of the platform is that creators with your business are supported by you. With the new features of the Branded Content Tool, this will be easier in the future. The Branded Content Tool highlights posts that are the result of a collaboration between a creator and a brand. It clearly shows that it is a contribution for which a creator was paid. In addition, it is easier to identify which fire it is.
How to never miss a collaboration request again
Now Instagram allows creators to select preferred brand partners and add them to a list to make it easier to be found by brands. They, in turn, get a quick overview of which Creators would like to work with you. This facilitates the choice for future collaborations with Creatorn. In addition, brands can now sort potential creators by specific criteria such as age, gender, number of followers and location. In addition to this, there is a new Creator mailbox. Cooperation requests are separated from the other messages and end up in a special Partnership folder. This way, collaboration requests should no longer be overlooked in the full inbox, so Creator doesn’t miss an opportunity to collaborate.
Instagram Branded Content Reels soon usable in Germany?
These innovations are currently being tested in the USA. It is not yet known when these new features will be rolled out here. However, here in Germany, Branded Content Reels Ads will soon be available to increase the Reels reach. In addition, companies get the opportunity to create branded content ads from all of the creator’s tagged feed posts, stories and reels. At the moment, every platform wants to keep its creators and be attractive to potential new users by enticing them with earning opportunities. Which platform will ultimately prevail remains to be seen, but what is certain is that creators of all kinds will benefit from this competition as the opportunities to make money online continue to expand. If you still lack the right social media strategy, we at eBakery are happy to help you as a social media agency.
Do you have questions or need an individual offer? Do not hesitate to contact us.
Haben Sie Fragen oder brauchen ein individuelles Angebot? Zögern Sie nicht, uns zu kontaktieren.
